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Recently, the first shirt culture festival ended with the theme of "I am a shirt control." Cultural Festival lasted half a month of upsurge. From Tony Leung to the popularity of the shirt body to full of Chinese elements of the collar embroidered shirt by the blitz of consumers, Talent Culture Shirt Festival attracted the Southern Metropolis Daily, the Yangtze Evening Post, Oriental Morning Post dozens of newspapers and other media throughout the country and Sina, Yahoo and other nearly 100 online media widespread concern. Talent shirt Cultural Festival terminal stores theme marketing activities According to marketing experts pointed out that the talent to hold this shirt festival is part of the cultural and product marketing portfolio, with the promotion of shirt culture, launched marketing activities. On the one hand, it improved the product sales of the talented shirt. On the other hand, with the help of cultural marketing, it demonstrated the cultural accumulation and the quality of collar embroidery in the past 30 years. The choice of cultural marketing as a brand promotion method is because the genius product itself has strong cultural characteristics, especially the use of the essence of traditional culture. For this experience of cultural marketing, the most important thing is to participate in the audience of this event. This includes consumers who are directly involved in the shirt culture festival theme promotions and netizens who celebrate the festival activities related to the festival. Mr. Lin from Xiamen is a loyal customer of a talented man. When interviewed at the Festival of Shirt Culture, Mr. Lin said that the collar embroidered shirt is the first choice for him in the past few years. Through this shirt festival for the genius of product culture, there should be more and more "like-minded" people choose a unique Chinese element of the shirt. In addition, the microblogging users An Ruosu according to the shirt body rewritten I was pen control, I said to the pen: "is not very lonely? Just a few days thing? Used so dizzy? Circle. "He praised the popular Tony Leung Chiu-Wei shirt body culture festival, that the shirt body has a strong participation and entertainment. "Since menswear launched the collar-embroidered shirt in 2005, the excavation and use of cultural elements has become the main source of inspiration for the menswear design team and we also hope that through our strong cultural competition, we will integrate the awareness of fine products and brand awareness into product marketing." The responsible person of the genius said that at the very beginning of the brand building of the genius, the strategy of building a Chinese culture brand was confirmed and efforts were made to integrate into the international thinking so that the genius cultural brand could go to the international market. Talented men's image spokesman Tony Leung Show products distinctive cultural elements, shirts and shirt shirts etiquette and other related culture is the talented shirt culture festival's main component. Through the terminal stores posters, newspapers, online media such as the new three-dimensional combination of communication, the activities of this section of the shirt section of the effective dissemination of content, but also the key to this great success of cultural marketing. According to reports, Talented men will continue to insist on the promotion of Chinese shirt culture and dissemination. In the next few years, each year, the genius will launch different themes of shirt festival activities according to the product style and trends. Meanwhile, it plans to introduce cultural marketing into the entire department and continue to create the best cultural brand image. Market analysts pointed out that the talented products embody the brand's deep excavation of cultural values ​​so that the target consumers can be precisely locked, which helps to enhance the brand image and increase the sales volume of products. At the same time, consumers and the industry are also expected to lead the apparel culture advocated by the geniuses The widespread concern. DisplayAd ();
July 06, 2019