Recently, an initiative proposed by the World Wide Fund for Nature (WWF) to respond to global climate change, “One Hour Off the Earth,” has received positive responses from more than 150 countries and regions, 6,525 cities, and billions of people. . Coincidentally, ABC, a leading brand of children's shoes and clothing in China, also launched the “Love Green, Love, Tree, Seek for, Environmental Protection, Little Talent” micro-public charity event at Sina and Tencent Weibo, and made efforts to achieve sustainable development of the earth through practical actions. The enthusiastic participation of many children from all over the country came to an end on March 31th, and 30 "Green Talents" were born.

Children from all over the country light up the "Green China" territory with love

As we all know, since the full deployment of the national sustainable strategy, environmental issues have become the core issue of the government and all walks of life. From the “low-carbon economy” in 2010 to the “energy saving and emission reduction and environmental protection” in 2011, and the first time this year, the government has written the PM2.5 standard into the work report, etc., we can see that the government has taken steps toward environmental protection. In the most firm and practical step, "Green China" has become the consensus of the government and society. China has long been integrated into this global "green revolution."

In fact, to truly achieve “green environmental protection” requires both the country and the society to be able to attach importance to environmental protection education, and the concept of “environmental protection” is rooted in the people’s normal attitude, allowing green consumption, green travel, green living, etc. Other green behaviors become part of everyday family life. A few days ago, the 2012 China Children's Environmental Education Program organized by the United Nations Environment Programme and the Luohong Environmental Protection Fund successfully concluded the tree-planting campaign. The program has always been committed to cultivating future environmental leaders while spreading environmental awareness among children. The organizing committee stated that it hopes to focus on cultivating children with the potential of environmental protection leaders so that they can play a leadership and demonstration role in environmental protection during and after their growth. The "21st Century Agenda" adopted by the UN Environmental Protection Conference also considers: "Environmental education is of utmost importance in promoting sustainable development and effective public participation." It can be seen that environmental education has increasingly become an important forum for environmental protection policies in various countries around the world. This time, ABC organized the “Looking for Little People in Environmental Protection” event, which also allowed us to see the brand's efforts in environmental education.

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