If the clothing is more than dishes, then the display is carefully arranged by the display division, presented to the customer is a visual feast, not only fashion colors, as well as popular fragrance.
First, the display is what?
Many people think that the display is the layout of the shop window, giving the model to wear clothing, which is one-sided understanding of the display. Exhibition is covered in marketing, psychology, visual arts and other multi-disciplinary knowledge of English as Display, Shoeing, Visual Presentation or Visual Merchandising Presentation is a comprehensive discipline, but also one of the most effective marketing tool terminal stores, Through the scientific design of products, windows, shelves, models, lighting, music, POP posters, access to promote product sales and enhance the brand image.
An excellent display division in addition to a solid foundation of knowledge, but also on the brand's style, the customer's buying psychology, product sales have some research. In recent years, the domestic marketing community also displays the store display as "visual marketing", which shows the status of the display in marketing.
Second, the exhibition brought us what?
I remember once, we in a business to a group of more than 40 senior manager display training, before training, we first divide these managers into three teams, red, yellow, blue, we raised such a problem, in addition to Clothing, the customer still want to get what? Three team members after a long time of thinking and discussion, written on the paper so some answers:
A. red team: atmosphere, friends kind, fashion, superiority, good feeling.
B. yellow team: a good environment, friendship, popular information, the feeling of respect, life experience.
C. blue team: a good shopping environment, a smile, fashion feeling, excellent service, value for money.
These managers have at least three years of terminal management experience, the customer is still quite understanding. Therefore, we believe that the answer is still basically reflect some of the psychological feelings of customers. Here we can find three answers all mentioned: Customers in addition to buying clothes, and the need for people between the "respect, desire, smile," the spirit of experience, they also need access to "a good environment for fashion Information, atmosphere "and other visual and auditory experience, and the proportion of these needs no less than the proportion of the clothing itself.
Giorgio Armani, the famous Italian fashion designer, had an early window display at a department store in Italy. Armani, who came from an exhibition, had a deeper understanding of the display of the store: "We are going to create an exciting and exciting Unexpected experience, while maintaining a clear and consistent identity as a whole.Every part of the store expresses my aesthetic philosophy, I hope to showcase my design in a space and an atmosphere, to provide customers with a Deep experience. "
Please note this sentence: "Every part of the shop expresses my aesthetic philosophy and I want to showcase my designs in a space and an atmosphere." That is to say, Armani's clothing is specific to Armani stores Environment, the specific lighting, display methods and sales staff services, such a particular brand of culture sold under the atmosphere, imagine if Armani clothing into a chaotic low-end wholesale market, you can sell So that price, so in this sense, the display of the same way and clothing is valuable, the display can promote sales, you can create value.
The famous casual wear brand Giordano since entering the Mainland in 1992, has been sparing no effort to promote the display in the terminal. Giordano saw the role of display in this way: the promotional role played by the display of goods is more powerful than any medium, and the first impression given to consumers by the products is also a lasting impression. Visual product sales is based on the first line of sales, it is a silent salesman.
Coincidentally, as a world-class brand new idol ZARA also has its own unique view of the display: "Although the number of each series of products is limited, but by updating the inventory twice a week, the rotation of goods display, stores or everyday A refreshing feeling, this is the good effect of a pre-defined display plan.Guests can not help but look forward to the store, they feel the store seems to be updated forever.
Regardless of Giordano, ESPRIT or ZARA, they are not only scientific planning of the store, and prior to the development of a pre-show program, the importance of display has become the consensus of many international brands.
What does the exhibition bring to us? I think it has the following two roles:
1. To promote product sales: through a variety of display forms can make the static clothing into the customer's concern. The key recommendation of the goods and the new listing of goods, using visual language, to attract consumers. At the same time, after scientific planning and carefully displayed stores can improve the grade of goods, increase the added value of goods.
2. Dissemination of brand culture: clothing in addition to the material level of things, but also a culture. Good display in addition to inform the store sales information, but also should pass an enterprise-specific brand culture. Only a brand established its own unique brand culture, consumers can enhance the impression of the brand, thus forming a loyal customer base. Can stand out from many brands, and enhance their brand competitiveness, occupy more market share.
Third, the misunderstanding of the display of cognition
As China's clothing industry brand development started late, the degree of awareness of the display are also different, summed up about the following conditions: The first is the display of useless point of view: that the terminal sales in addition to products mainly rely on marketing techniques , The display is just a decoration, is a kind of dispensable things decorate the facade.
The second is to display the omnipotent point of view: that the display can quickly increase sales, more important than the marketing tool. Often, people who hold this view will expect a huge rise in turnover after each display. If the display does not promote the marketing, they can easily become a display of useless proponents.
The last one is a narrow view of the exhibition: that the work of the display division is to put on clothes. This is the phenomenon of most enterprises in the current emergence of a phenomenon, store display division does not attach importance to the store channel planning, or the design of the channel to the shop designer, the design of the POP to the graphic designer, display division work Is often accepted a bunch of well-designed clothing, a store has been planned, a POP has been designed. Prior to this, these different division of the designers often do not have any communication between. The final result is to create a narrow face of the display division, work passive, showing the theme of far-fetched, the overall sense of the store is not strong.
Faced with such a state, on the one hand, we must show enough patience and tolerance towards this emerging profession, pay attention to its growth, and at the same time, we must objectively look at his role.
I think the exhibition is an important part of the terminal, but it must interact with other links and other aspects of the terminal to form a complete terminal marketing system, so that the display can play a real role.
Good display of the state should be organic, interactive, all-round. I am in the process of integration of a well-known domestic brands , had put forward such a slogan: Apparel designers understand the display, so that the display designer clothing design. I think the only way we can transfer the designer's design ideas to the terminal, without reservation, while allowing fashion designers to consider more to the store terminal status in the design of the product to be adjusted. At the same time in each product planning requires the display division to participate in product planning and design discussions, so that some good ideas in the design stage to be implemented. Facts have proved that now after a few quarters of the run-in, the women's brand display gradually formed a very good situation, the overall sense of the store display than ever strengthened.
The bridesmaids dresses you choose reflect your taste and vision as much as your menu or flower choices. But more importantly, you and your entourage of close friend will share many photo ops throughout your special day. So what they wear must be the perfect, exquisite compliment to what you wear. To the elegant simplicity of the floor-length skirt, we incorporate single straps, sashes, ruffles, broaches, details that will add richness and stunning contrasts to the beauty of the day. We also feature only sensuous materials such as lace, chiffon and satin, making the bridesmaids dresses flow with you and accentuate your natural grace.
Bridesmaid Dresses
Vintage Bridesmaid Dress,Silk Chiffon Bridesmaid Dress ,Shoulder Flowers Bridesmaid Dress ,Lace Up Bridesmaid Dress
Chaozhou Lanchen Fashion Manufactory Co.,Ltd. , http://www.lanchenfashion.com
If the clothing is more than dishes, then the display is carefully arranged by the display division, presented to the customer is a visual feast, not only fashion colors, as well as popular fragrance.
First, the display is what?
Many people think that the display is the layout of the shop window, giving the model to wear clothing, which is one-sided understanding of the display. Exhibition is covered in marketing, psychology, visual arts and other multi-disciplinary knowledge of English as Display, Shoeing, Visual Presentation or Visual Merchandising Presentation is a comprehensive discipline, but also one of the most effective marketing tool terminal stores, Through the scientific design of products, windows, shelves, models, lighting, music, POP posters, access to promote product sales and enhance the brand image.
An excellent display division in addition to a solid foundation of knowledge, but also on the brand's style, the customer's buying psychology, product sales have some research. In recent years, the domestic marketing community also displays the store display as "visual marketing", which shows the status of the display in marketing.
Second, the exhibition brought us what?
I remember once, we in a business to a group of more than 40 senior manager display training, before training, we first divide these managers into three teams, red, yellow, blue, we raised such a problem, in addition to Clothing, the customer still want to get what? Three team members after a long time of thinking and discussion, written on the paper so some answers:
A. red team: atmosphere, friends kind, fashion, superiority, good feeling.
B. yellow team: a good environment, friendship, popular information, the feeling of respect, life experience.
C. blue team: a good shopping environment, a smile, fashion feeling, excellent service, value for money.
These managers have at least three years of terminal management experience, the customer is still quite understanding. Therefore, we believe that the answer is still basically reflect some of the psychological feelings of customers. Here we can find three answers all mentioned: Customers in addition to buying clothes, and the need for people between the "respect, desire, smile," the spirit of experience, they also need access to "a good environment for fashion Information, atmosphere "and other visual and auditory experience, and the proportion of these needs no less than the proportion of the clothing itself.
Giorgio Armani, the famous Italian fashion designer, had an early window display at a department store in Italy. Armani, who came from an exhibition, had a deeper understanding of the display of the store: "We are going to create an exciting and exciting Unexpected experience, while maintaining a clear and consistent identity as a whole.Every part of the store expresses my aesthetic philosophy, I hope to showcase my design in a space and an atmosphere, to provide customers with a Deep experience. "
Please note this sentence: "Every part of the shop expresses my aesthetic philosophy and I want to showcase my designs in a space and an atmosphere." That is to say, Armani's clothing is specific to Armani stores Environment, the specific lighting, display methods and sales staff services, such a particular brand of culture sold under the atmosphere, imagine if Armani clothing into a chaotic low-end wholesale market, you can sell So that price, so in this sense, the display of the same way and clothing is valuable, the display can promote sales, you can create value.
The famous casual wear brand Giordano since entering the Mainland in 1992, has been sparing no effort to promote the display in the terminal. Giordano saw the role of display in this way: the promotional role played by the display of goods is more powerful than any medium, and the first impression given to consumers by the products is also a lasting impression. Visual product sales is based on the first line of sales, it is a silent salesman.
Coincidentally, as a world-class brand new idol ZARA also has its own unique view of the display: "Although the number of each series of products is limited, but by updating the inventory twice a week, the rotation of goods display, stores or everyday A refreshing feeling, this is the good effect of a pre-defined display plan.Guests can not help but look forward to the store, they feel the store seems to be updated forever.
Regardless of Giordano, ESPRIT or ZARA, they are not only scientific planning of the store, and prior to the development of a pre-show program, the importance of display has become the consensus of many international brands.
What does the exhibition bring to us? I think it has the following two roles:
1. To promote product sales: through a variety of display forms can make the static clothing into the customer's concern. The key recommendation of the goods and the new listing of goods, using visual language, to attract consumers. At the same time, after scientific planning and carefully displayed stores can improve the grade of goods, increase the added value of goods.
2. Dissemination of brand culture: clothing in addition to the material level of things, but also a culture. Good display in addition to inform the store sales information, but also should pass an enterprise-specific brand culture. Only a brand established its own unique brand culture, consumers can enhance the impression of the brand, thus forming a loyal customer base. Can stand out from many brands, and enhance their brand competitiveness, occupy more market share.
Third, the misunderstanding of the display of cognition
As China's clothing industry brand development started late, the degree of awareness of the display are also different, summed up about the following conditions: The first is the display of useless point of view: that the terminal sales in addition to products mainly rely on marketing techniques , The display is just a decoration, is a kind of dispensable things decorate the facade.
The second is to display the omnipotent point of view: that the display can quickly increase sales, more important than the marketing tool. Often, people who hold this view will expect a huge rise in turnover after each display. If the display does not promote the marketing, they can easily become a display of useless proponents.
The last one is a narrow view of the exhibition: that the work of the display division is to put on clothes. This is the phenomenon of most enterprises in the current emergence of a phenomenon, store display division does not attach importance to the store channel planning, or the design of the channel to the shop designer, the design of the POP to the graphic designer, display division work Is often accepted a bunch of well-designed clothing, a store has been planned, a POP has been designed. Prior to this, these different division of the designers often do not have any communication between. The final result is to create a narrow face of the display division, work passive, showing the theme of far-fetched, the overall sense of the store is not strong.
Faced with such a state, on the one hand, we must show enough patience and tolerance towards this emerging profession, pay attention to its growth, and at the same time, we must objectively look at his role.
I think the exhibition is an important part of the terminal, but it must interact with other links and other aspects of the terminal to form a complete terminal marketing system, so that the display can play a real role.
Good display of the state should be organic, interactive, all-round. I am in the process of integration of a well-known domestic brands , had put forward such a slogan: Apparel designers understand the display, so that the display designer clothing design. I think the only way we can transfer the designer's design ideas to the terminal, without reservation, while allowing fashion designers to consider more to the store terminal status in the design of the product to be adjusted. At the same time in each product planning requires the display division to participate in product planning and design discussions, so that some good ideas in the design stage to be implemented. Facts have proved that now after a few quarters of the run-in, the women's brand display gradually formed a very good situation, the overall sense of the store display than ever strengthened.
The bridesmaids dresses you choose reflect your taste and vision as much as your menu or flower choices. But more importantly, you and your entourage of close friend will share many photo ops throughout your special day. So what they wear must be the perfect, exquisite compliment to what you wear. To the elegant simplicity of the floor-length skirt, we incorporate single straps, sashes, ruffles, broaches, details that will add richness and stunning contrasts to the beauty of the day. We also feature only sensuous materials such as lace, chiffon and satin, making the bridesmaids dresses flow with you and accentuate your natural grace.
Bridesmaid Dresses
Vintage Bridesmaid Dress,Silk Chiffon Bridesmaid Dress ,Shoulder Flowers Bridesmaid Dress ,Lace Up Bridesmaid Dress
Chaozhou Lanchen Fashion Manufactory Co.,Ltd. , http://www.lanchenfashion.com