Women's styles such as Ou Shili and Le Mou become "soft" and young women's wear brands become the new favorites of department stores.

Once in the women's clothing market, the young girl clothing brand and style once again entered the urban shopping malls and women's clothing stores in Wenzhou this year. The reporter recently discovered that even some mature women's wear brands that used to take the European and American styles in the past have joined the girl element this year and have become more tender. The consumer group has expanded from the 20-year old girl to the 40-year-old mature girl.

In the past two years, the women's wear market has become popular in Europe, the United States, punk, and women's styles. Even the Korean women's wear, which is known for its sweetness, began to slowly transform from last year to the two mainstream styles of Europe, America and women. There are even people in the industry who say that “now there is no strict sense of the young girl brand”. However, starting from this year's spring launch, especially after entering May, the reporter found in the women's districts of the urban areas and some women's clothing stores that the pure sweet girl style has obviously returned, and sweet elements can be seen everywhere. Shopping malls not only have new girl wear brands stationed, even some mature womenswear brands that used to go to Europe and the United States have joined the girl element this year, and consumer groups are no longer confined to girls in their 20s.

Wenyin Yintai Women's Area, 4th Floor, told reporters that in the first half of the brand adjustment, Nakajima and the side cabinet into the two young girl brand, of which, DND walk girls pastoral style, ONE MORE walking sweet girl route. In addition, taking the rose-style style of music, Sven leisure D'ZZIT, as well as TBF, without exception, all with a sweet sweet gas. Since the beginning of last year, we have begun to transition to the European and American mature styles of 5+, Ou Shili, and ONLY and VERO MODA, which have been shown in the OL image. This year, they are also “sweet” and have launched lace shirts, fluffy skirts, and jumpsuits. Long skirts and other girls sweet style single product. For brands like DAZZLE and Jesse who have always been favored by mature women, lovely items like tutu skirts, chiffon puff shirt tops, etc. appeared in the single product of this spring and summer, and judging from the current market reaction, mature girls Their acceptance is quite high.

“Like European brands, 5+ brands, the phenomenon that 20-year-old girls and mature women under 40 years old will buy it is more common this year, but people will not blindly pursue the sweetness from head to toe, but choose the right one for themselves. A single product to match." The person in charge said.

“This year is probably because light colors, chiffon materials, and dresses are particularly popular, so this year’s women’s styles have become all of a sudden.” The owner of the castle’s women’s clothing store said that although her store’s street style is dominated by Europe and the United States, There is a group of stable fashionable female customers, but this year she discovered that even some single products that take European and American styles can not be exempt from some bright colors, chiffon blouses, fluffy skirts, sweet print dresses and other single items, and guests When they come to the shop, they will also pick the ones that suit them, and then match them with other items instead of pursuing the inappropriate sweet girlish style.