Following the completion of the product structure adjustment, the well-known apparel brand announced by Meileu eminu into the "fast fashion" to a new fashion concept to further expand the apparel field, and released by the future of Mino fashion apparel 5 to 10 years of development planning, launched a strong A new fashion style --- lifestyle and trendy fashion series. As a leading apparel brand in China, the move by Mineo aroused widespread concern both inside and outside the industry. Earlier, many large domestic enterprises because of learning zara "fast fashion" brand model led to a high inventory crisis, and even ride the battlefield Smith Barney apparel also tragedy crisis has so far, Smith Barney economic chain has not yet adjusted. However, the relevant person in charge of Minho said: "We are confident that it will definitely give the industry a new fashion experience. According to the introduction of two major fashion styles, it indicates that by the slave in the style of fashion from the casual style adjustment process It is reported that the strategic adjustment by the Mino mainly showed two major characteristics: First, the brand operation practices, according to Minho began to walk out of the shadow of the traditional "order system" to begin Close to the "fast fashion" model; secondly, on the product selection, according to the high-profile invitation from the United States Europe, Japan and Hong Kong's famous fashion consultants to sort out the product, completely subvert the old product mix, the implementation of the market to buy hand designed "Main line + Express" product composition system. "According to Minho eminu fashion apparel style introduced, mainly due to the image by the brand image in the 80 after the mind has a higher status, has become the brand choice for this group of clothing benchmarking.According to the current market positioning, now Crowds of people on the fashion have a higher selection requirements, casual dress style in their hearts declining. "The official said. In the style of positioning, "lifestyle fashion" pay attention to the natural, casual and life, emphasizing the relaxed and free city life, the style is more fashionable than casual wear, more stylish than the business apparel, more stable than the fashion trend; "Fashionable fashion" is the emphasis on personality, avant-garde, non-heterogeneous, emphasizing the trendy and tasteful fashion, the style is more personality than casual wear, more stylish life, more stable than the avant-garde. In product design, "lifestyle fashion" and "trendy fashion" also revolutionary design with traditional clothing is different. It broke the designer behind closed doors, design ideas abstract, resulting clothing can only be displayed in the T station, simply can not be accepted by consumers agree. The design of "lifestyle apparels" is no longer originated from all kinds of T-fashion shows. It requires designers to get out of the door and explore the crowded places such as the streets, bars, shopping streets and clubs of developed countries such as Europe, The most popular fashion season, the most popular fashion elements of popular life, and these elements quickly and effectively into apparel products. "Eminu (eminu)" is Hong Yue company successfully operating high-grade fashion casual clothing brand. Since its establishment in 1996, it has been leading the development goal of "building the No.1 brand in China's fashion and casual wear" for more than ten years. It has taken the lead in introducing the "Franchise" model in the domestic apparel industry and taking the road of brand chain operation. With "strong strength, High-quality products, perfect service, a unified image "won the majority of customer recognition and affirmation, among consumers have a high reputation. At present, the "m-slave" brand has set up 28 branches in 28 provinces and cities nationwide, more than 20 general agents, opened more than 2,000 stores; a huge sales network covering China, Taiwan, the Middle East and Southeast Asia Most areas. Injecting youthful energy into the brand, brand concept transmission, according to Minho eminu has hired film and television superstar An Ann Asahi, Stephen Fung, Hong Kong aunt Joey Yung, idol man combination B0Y'Z, youth idol star Ming Road and popular film actress Yang Mi as product endorsement. For a long time, according to Minho is committed to creating a new life attitude and a new concept of life - the courage to explore and practice, to break the routine, to create new popular style. The new combination, new technology, new fashion leisure, interpretation of the new visual experience.

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