Benetton 06 spring and summer psychedelic killing eye (Figure)
Benetton is a clothing brand originating in Italy. In the 1960s, Benetton was born in a family-run company in northern Italy. Its sister is responsible for textiles and her brother is responsible for marketing. About 10 years later, Benetton has developed into a series of international franchise chain stores from four retail stores, and has carried out integrated marketing based on the unified Benetton logo. In the 1980s, Benetton aimed at creating dividends for shareholders, and its performance ranked second in Europe. Some people believe that Benetton’s reputation has been greatly enhanced. The public’s attention has been due to the fact that its posters have been banned from posting in many countries and have attracted public attention. Whether or not this is the case, Benetton has indeed established a consumer culture that caters to young people's tastes and has a group of loyal customers. By the 1990s, Benetton had more than 6,000 retail stores in more than 80 countries around the world.

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