A88-SPIRIT vowed to create a third-generation casual brand
On January 10th, the “A88-SPIRIT Spring/Summer New Product Launch” fashion show launched by Dongguan Zefeng Garment Co., Ltd. brought a fashionable beat to the Great Hall of the People. Zefeng Garment Co., Ltd. from China's garment industry “Famous City”-Humen, Guangdong, announced that it successfully launched the new fashion and leisure products in the spring and summer of 2005 after successfully operating the two apparel brands “Jiegao” and “Yizi Cai”. Brand - "A88-SPIRIT".

The new product launch conference and the China Merchants Association received the care and support of relevant leaders from the Chinese Chamber of Commerce for Import and Export of Textiles, the Guangdong Provincial Famous Brand Strategy Committee and other departments. Hundreds of professional visitors and apparel agents in the apparel field watched the new product launch conference. .

"A88-SPIRIT" brand products will be styled in fashion simplicity, the style of popular, lively style is to meet the tastes of the youth nowadays. The brand not only pursues the taste and charm of fashion, but also integrates leisure comfort and comfort. The target consumer groups are young people aged 18-35. Among them, the equivalent price of the product will be expected to become a focus of this year's summer dress field.

In this new A88-SPIRIT spring and summer release, design director Yu Wenping led the design team to draw natural flowers, green leaves, sunlight and coastal natural scenery, which constitute a fresh and vibrant natural color series, which will stem from reason but Sensitive color world, assembled into colorful spirits. Soft flowing visual impressions and vibrant color effects seem to fly in the shaded jungle. The designer took full advantage of the simple atmosphere, stylish spirituality, and colorful colors of the natural world to create five “green island trails”, “wild summer days”, “blue sea and blue sky”, “blossoming fun”, and “gold coast”. Themes are green, orange, blue, floral and other series of works. The vividness of the pretty pleated skirts and men's floral blouses and Zefeng's sturdy knitwear products have dazzled the vibrant summer of 2005.

Through the fresh, smart concept of fashion show, and then look at the current domestic leisure apparel market, Ze Feng Garment Co., Ltd. General Manager Gu Huagen admitted that the competition is fierce, but the domestic leisure wear brand market still has room. He believes that after the "first generation" brands Giordano, Baleno and the "second generation" of Meters Bonwe, Pure, the "third generation" of casual brands with fashion and pop design as the highlights are still promising. He also said that at present, the overall retail market is in a period of rapid growth. Although the degree of competition in the industry is greater than the market growth rate, the existing high-quality, professional design, production and marketing teams of Zefeng Garments Co., Ltd. will be joining. The shop provides front-line management, data analysis and monitoring support services to bring investors the ideal return, and will strive to provide every customer with quality service. It is estimated that by May this year, A88-SPIRIT stores with a fashionable, simple and lively style will open more than 50 stores nationwide. By then, the costumes displayed in the new concept show will meet with consumers.