The London Olympic Games has become the world made in China?

Made in China, this morning, at the opening ceremony of the London Olympics in the early morning, the audience of 400 million people around the world was very excited. The mascots from the Olympic Games to official souvenirs, most of them with Chinese-made labels. The United States has once made the athlete's clothing made in China and set off a political turmoil. However, most of these Chinese products are parasitized by European and American brands.

According to a newly released brand valuation expert report, the Olympic Games ranks second in the world with a brand value of 370 billion yuan, second only to Apple and higher than Google; the current Olympic sponsors Samsung, General Electric and Coca-Cola etc. All of them are behind. In London, garments containing the official Olympic logo may be twice as expensive. The London Olympic Organizing Committee hopes that sales of souvenirs will generate revenue of 12 billion yuan and help cover expenses.

Of the 194 kinds of souvenirs listed on the Lenovo website, only 9% were British products, while Chinese products accounted for 65%, mostly from Dongguan. The Mainland estimates that the number of Lonzo souvenirs manufactured and exported by Dongguan alone amounts to 2.5 million pieces. Renault's souvenirs include the world-famous British high-quality porcelain brand products, but they are all made in China and Thailand. The local media are dissatisfied and believe that it is an opportunity to hand over to the world to show Britain's local superb craftsmanship.

Low value-added technologies

Earlier Chinese-made garments have caused a storm in the American political arena. The U.S. sports team's American brand uniforms at the opening ceremony were originally made in China and were allegedly deprived of employment opportunities for U.S. workers; some members even claimed that they should be burned.

Dongguan has long been a factory in the world. It is well-known that China's cheap and high-quality products are flooding the world. The Olympic Games is only an intensive reflection of this phenomenon. In the event of a US presidential politician hitting China, the unemployment rate in many European countries is high. Everyone again harassed this old issue.

China produces OEM products for European and American brands. It is not Chinese workers who make the most money, but European and American companies that play a brand-name role. The Asian Development Bank has already calculated that less than 4% of Apple's product prices are earned by Chinese manufacturers. Olympic auspicious goods are produced in China. Design copyrights are not held in China. 90% of the official recognition of the Olympic Games for launching souvenirs is for British companies. At the opening ceremony, Chinese manufacturers were only responsible for production and did not include high value-added design links.

Chinese manufacturers describe Lunault brand products as extremely demanding. ** The smoke is small and raw materials containing *** are not allowed. Crafts must be exquisite and they must be revisited if they are slightly different from the designers. The toy model must meet European safety standards. Chinese manufacturers are finally able to give homework.

Chinese manufacturers passed these rigorous tests to show that China is completely capable of technically going to the level required by European and American brands. However, there are few brands in China that can capture the hearts of European and American consumers. At present, Chinese brands are popular in developing countries. In the advanced countries such as Europe and the United States, Chinese brands are often regarded as substandard goods.

Win the medal and win the brand

Obviously, the biggest money makers are European and American brand holders. Chinese products have become the focus of international trade disputes. The development of independent innovation, as well as its own brand, has become the goal of the country's economic transformation towards high value-added.

Half a century ago, Japanese products had to be washed out of the international market. Everyone thought it was a bad and bad product, and it was far less than a German product. However, Japanese manufacturers have been persevering in improving their designs, improving their quality, adopting superb quality control, and gaining the trust and favor of consumers around the world in electrical appliances and automobiles.

Chinese manufacturers are now technically capable of producing world-class products, but are lagging far behind in quality control and brand protection. The Egyptian Olympic Committee ordered the branded sportswear set for the athletes to order from the Chinese manufacturers, and the sports bags of the General Assembly branded the metal buckles to create another brand. It turned out to be the product of counterfeit cottage products.

In the Olympic medals, China has been catching up for years and has finally topped the gold medal in the Beijing Olympic Games. However, in the brand competition, China still has to run a difficult marathon.