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The computerized embroidery machine represents the pinnacle of modern embroidery technology. It not only matches the speed and efficiency of traditional hand-embroidery but also surpasses it by achieving multi-level, multi-functional, uniform, and high-quality results that manual machines can't match. As a high-tech electromechanical product, it has become an essential part of the textile industry. Although it may not receive as much attention as conventional textile machinery like spinning or knitting equipment, computerized embroidery machines have sparked a significant industrial cluster in Zhuji. At the recent ITMAASIA+CITME 2010 exhibition, numerous companies such as Beauty and Fuyi showcased advanced high-speed embroidery and computerized embroidery machines, signaling a growing trend in this sector.
In the first quarter of 2010, embroidery machines saw strong demand, with many sewing equipment manufacturers in Taizhou Jiaojiang, China's largest industrial hub for sewing machines, experiencing growth rates exceeding 100%. This momentum continued into April, with average growth rates remaining above 60%. Even during the off-season in July, production in Jiaojiang remained robust. Industry insiders report that Wuhan alone has over 300 sewing machine sellers and manufacturers, with annual sales reaching 700 million yuan. From January to July this year, Wuhan’s sewing machine output matched last year’s total, and industry experts estimate that the entire sector could reach 1 billion yuan this year. Companies like Wuhan Jiamei Computer Embroidery Machinery are struggling to keep up with demand, even having to hire more workers to meet rising orders.
China is the world’s largest consumer and producer of sewing equipment. Industrial sewing machine output now accounts for 40% of global production, with exports making up 20% of worldwide sales. Computerized embroidery machines have fully replaced imported models, with brands like Shanggong, Standard, South China, Leap, and Daimei gaining international recognition. Joint ventures have also successfully exported their products globally. With this momentum, China is well on its way to becoming the leading center for sewing equipment manufacturing and sales.
Currently, there are around 80 computerized embroidery machine manufacturers in China, primarily located in Beijing, Shanghai, Shandong, Jiangsu, Zhejiang, Guangdong, and Fujian. The total number of these machines produced annually is approximately 10,000. While some companies, such as China National Standard Sewing Machine Co., China Great Wall Optical Instrument Factory, and Qingdao Computer Embroidery Machine Factory, have large-scale production and development capabilities, many others are still engaged in simple assembly. Despite over a decade of experience, Chinese computerized embroidery machines are still in a developmental stage, often compared to an infant industry. There remains a noticeable gap between domestic products and internationally renowned brands like TAJIMA, BARUDAN, Brother, ZSK, and PFAFF. To compete globally, Chinese manufacturers must continue to innovate and expand their market presence.
**Communication for Development**
From the early days of basic industrial sewing machines to today’s high-tech computerized embroidery systems, the evolution has been one of continuous improvement and innovation. International exhibitions highlight how both domestic and global computerized embroidery machines have seen rapid technological advancements, with quality levels increasing and competition intensifying. Japanese, German, and South Korean brands are setting high standards, posing challenges for Chinese manufacturers. How to position the Chinese computerized embroidery industry, seize development opportunities, and close the gap with global leaders has become a pressing issue. To maintain competitiveness, most embroidery machine companies actively participate in trade fairs and technology expos, both domestically and internationally, to stay updated on market trends and learn from global competitors.
October 07, 2025