WGSN2010/11 autumn and winter global fashion trends

Leading Speech: In the autumn/winter 2010/11 season, WGSN identified three key fashion trends that shaped each quarter: actual enjoyment, imagination creation, and emotional shaping. These themes reflected not only the visual direction of the season but also the deeper cultural and consumer mindset at the time.

The autumn/winter 2010/11 fashion landscape was defined by three major trends according to WGSN: actual enjoyment, imagination creation, and emotional shaping. Each trend represented a different approach to design, aesthetics, and consumer engagement, reflecting the evolving tastes and values of the time.

Actual Enjoyment

This trend focused on simplicity, practicality, and user-centered design. It emphasized comfort, functionality, and a return to basics in both clothing and lifestyle.

• Rethinking the most fundamental desire for simple, user-focused product design
• Respecting expert knowledge, learning culture, and the value of diverse ideas
• Seeking practical solutions for a mature and functional world

Focus Areas

• Workwear Revolution: New Modern Tailoring
• Informal Sportswear: Simple, Refined, Timeless
• Practical Accessories: Traditional Details with Sturdy Construction

Imagination Creation

This trend embraced creativity, innovation, and bold experimentation. It drew inspiration from science, technology, and art, pushing the boundaries of traditional design.

• Development in the direction of science, technology, and art
• Mechanical Violence Aesthetics, Past Design References, and Unexpected Material Combinations
• Inspired by bursting creativity and hidden self-expression

Focus Areas

• Mixed Media Design: Customization and Personalization
• Casual Wear with Confidence: Fun Patterns, Trendy Colors, and 80s Influence
• Free Style: Metal Elements Blended into Daily and Evening Wear

Emotional Shaping

This trend centered around experience, connection, and emotional resonance. It aimed to create a deeper bond between the consumer and the brand through meaningful design and storytelling.

• Shifting from subordination to experience-driven design
• Supporting basic creativity, low-key aesthetics, and people-friendly style
• Engaging consumers through collaboration and emotional communication

Focus Areas

• Discreet Cuts: Evoking a Unique Sensation
• Modern Technology: Combining with Cozy Winter Wear
• Old Tapestry: Romantic, Inspired by Bohemian Culture