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VISCAP Viske is a contemporary casual fashion brand that blends urban style with modern elegance. The 2011 Spring and Summer collection showcases the brand’s signature aesthetic, offering a fresh and dynamic look for the modern individual.
VISCAP is a leading fashion group that combines R&D, manufacturing, marketing, and international trade. Based in Italy under VISCAP ITALIA SRL and in Hong Kong under VISCAP INTERNATIONAL CO.LTD.HK, the company serves as the central hub for innovation and global expansion. With eight affiliated companies, the group focuses on footwear and fashion, employing nearly 5,000 people across its operations. Over 300 branded stores have been established worldwide, and the brand has built strong partnerships with major department stores, shopping malls, and lifestyle retailers. This has helped VISCAP become a recognized name in the fashion and leisure industry, with a well-established network of retail and franchise locations.
The brand offers two main lines: VISCAP LADIES’ Vest, which features stylish and feminine designs, and VISCAP MEN’S Vyskay, delivering bold and modern men's fashion. Designed for urban elites, VISCAP embodies a vibrant and energetic spirit. The name itself reflects this: "VIS" stands for vision and vitality, while "SCAPE" suggests a landscape of possibilities. Together, they represent a bright and promising future.
From Milan to Paris and Hong Kong, talented designers come together to create collections that capture the essence of European fashion. Their creativity and passion shine through in every piece, making VISCAP a standout in the fashion world.
VISCAP is more than just a brand — it’s a lifestyle. It represents style, intelligence, sexiness, coolness, attractiveness, and passion. The brand’s designers skillfully blend European artistry with modern design, setting trends that resonate with today’s fashion-conscious consumers.
The VISCAP community includes urban professionals who value elegance and romance but also seek personal expression. They are confident, independent, and expressive — not bound by traditional norms but still mindful of their professional image. They embrace their unique identities while maintaining a sense of sophistication.
With the launch of VISCAP MEN’S and VISCAP LADIES’, the brand continues to expand its influence in the fashion world. The upcoming collections will include high-fashion denim, accessories, sports wear, bags, fragrances, home goods, and media — all designed to elevate everyday life.
VISCAP is not just about clothing; it's about living beautifully, confidently, and authentically. Stay tuned for more from this exciting brand.
September 26, 2025