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In the 1970s, Lightness acquired La Eibelle for a substantial sum, marking the beginning of a new chapter for the brand. Lightness Group is a comprehensive enterprise specializing in the design, production, and sale of undergarments. In 2001, Lightness International Group established its Asia-Pacific headquarters in Hong Kong, aiming to build manufacturing facilities across the region to support the production and distribution of undergarments. This move allowed the brand to serve over 10 million customers across various Southeast Asian countries.
Equipped with internationally advanced R&D capabilities and cutting-edge production technologies, the group's functional undergarments quickly rose to prominence, becoming the leading name in the industry within just eight years. Known as the "Functional Underwear Leader," the brand has consistently set new standards in innovation and quality.
Lightness Group also owns another fashion brand, Ribei Er, which benefits from a mature operational system and management framework, along with years of successful brand development experience. By integrating the French brand La Eibelle’s international vision, fashionable and romantic design philosophy, and the concept of La Eibelle Daybe Er, the brand has always been ahead of the competition from the very start.
La Eibelle Daybeier is known for its high-quality image, professional management, and a strong marketing team that supports a well-structured marketing system. The brand offers highly professional services to its agents and franchisees in China, working closely with the French headquarters to communicate design concepts and continuously refine and develop home fashion products that reflect the elegance and femininity of Eastern culture.
With a business philosophy centered on "people-oriented, achievements ideal," La Eibelle Daybeier remains committed to its brand positioning of "personality and fashion." It focuses exclusively on the Chinese women's fashion market, actively promoting the brand's "enjoy life" home fashion culture.
Through its dedication to quality, innovation, and customer satisfaction, La Eibelle Daybeier continues to evolve and expand, ensuring that every product not only meets but exceeds expectations. Its mission is to bring comfort, style, and a touch of luxury into everyday life, making it more than just clothing—it's a lifestyle.
September 26, 2025