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In the 1970s, Lightness acquired La Eibelle for a significant sum, marking the beginning of a new chapter in the brand’s history. Lightness Group is a comprehensive enterprise specializing in the design, production, and sale of undergarments. In 2001, Lightness International Group established its Asia-Pacific headquarters in Hong Kong, setting up manufacturing facilities across the region to support the distribution of undergarments to more than 10 million consumers throughout Southeast Asia. Leveraging cutting-edge R&D technology and advanced production methods, the group's functional undergarments quickly rose to prominence, becoming the leading name in the industry within just eight years.
Lightness Group also owns another fashion brand, Ribei Er, which benefits from a well-established operational system and management framework, along with extensive experience in brand development. By integrating the international brand concept, fashionable and romantic design philosophy of French La Eibelle, Ribei Er has gained a strong competitive edge from the very start.
La Eibelle Daybeier maintains a high-quality brand image, supported by a professional management team and a robust marketing system. The brand ensures a high level of service for its agents and franchisees in China, regularly communicating with the French headquarters to refine and develop home fashion products that cater to the unique femininity of Eastern women. This continuous innovation helps the brand stay relevant and appealing in a competitive market.
Staying true to its "people-oriented, pursuit of excellence" business philosophy, La Eibelle Daybeier remains committed to its "personalized, fashionable" brand identity. It focuses on the Chinese women's fashion industry, striving to promote the brand's lifestyle culture centered around "enjoying life." Through its dedication and quality, La Eibelle Daybeier aims to create a warm and comfortable living experience for its customers.
September 26, 2025