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UNIQLO, Japan's pioneering casual wear brand, has recently opened a new store in Tampines, Southeast Asia, located within a newly launched local mall. The brand’s manager, Matsumoto Kwai, who previously worked as an international MLM manager, emphasized the importance of fast sales and introduced a special collection featuring six new spring and summer outfits for men and women. While casual clothing may seem effortless, it actually requires style and confidence to make a statement. With the right outfit, anyone can express their personality and look effortlessly fashionable.
Founded in 1984 in Hiroshima, Japan, UNIQLO quickly became the leading casual wear brand in the country, known for its high-quality materials, excellent design, and precise tailoring. Its wide range of basic yet stylish casual wear made it a favorite among consumers. Under the leadership of Fast Retailing President and CEO Yan Tae-jin, the brand set its sights on becoming the world’s number one casual wear brand. Since entering the overseas market in 2001, UNIQLO has expanded to China, South Korea, and other regions, with over 94 branches worldwide.
The new Tampines location marks UNIQLO’s first store in Southeast Asia and is expected to serve as a key testing ground for the brand’s approach to tropical markets. In terms of fashion selection, this branch will mirror UNIQLO stores in other countries, including collaborations like the popular UNIQLO x Jil Sander collection. This partnership has been highly anticipated by consumers.
Niu Ishihara, a representative from the brand, shared his thoughts on the collaboration: “Jil Sander’s products are about 30 times more expensive than UNIQLO’s, but we share a common goal — providing quality clothing. This partnership allows more people to experience Jil Sander’s designs and also represents a bold new direction for the designer.†The collaboration is not just a marketing move, but a meaningful step toward making high-end fashion more accessible while maintaining style and quality.
July 07, 2025