When classical elegance took center stage, René Lacoste reimagined the design by removing the sleeves and altering the fabric entirely. This bold move gave athletes more freedom and a fresh, modern look. To ensure that comfort never compromised style, he introduced a revolutionary concept: sporty casual wear. René Lacoste, the visionary behind LACOSTE, was a man of bold ideas and refined taste. His first creation, the Polo shirt, broke traditional norms and brought a new sense of fashion to the tennis court. Over the years, the brand has continued to evolve, staying true to its founder's original spirit while embracing modernity. Since 1933, LACOSTE has grown into a global symbol of style, representing not just clothing, but a lifestyle that celebrates elegance and confidence every day. The iconic L.12.12 Polo shirt stands as a powerful emblem of this philosophy. Its name, "Fashion is Original," reflects the brand’s commitment to innovation and individuality. In Spring 2011, LACOSTE launched a new era with the introduction of the L.12.12 as a symbol of a new attitude toward life. This campaign marked a turning point in the brand’s communication strategy, appearing across all media platforms. Over the past five years, LACOSTE has expanded globally, thanks in part to collaborations with BECT, a luxury goods agency, and the success of the “unpeu d’air sur terre” movement. The brand’s light, elegant, and timeless qualities have reached every corner of the world. Today, LACOSTE continues to stand out in a competitive market by focusing on simplicity, sophistication, and durability. Inspired by René Lacoste’s unique vision, the brand now promotes its new slogan: “Fashion is Original.” To celebrate this new chapter, LACOSTE launched a striking global event featuring four visual short films shot in Paris by renowned photographers Mert Alas & Marcus Pigott. These films highlight the idea that true fashion is original, and that the L.12.12 Polo is essential for a modern, casual style that defies tradition. The campaign will be shared through posters, the internet, and even the iPad, reaching audiences worldwide. Mert Alas & Marcus Pigott are celebrated figures in the world of fashion photography, known for their distinctive and artistic approach. Their work brings a nostalgic yet futuristic feel to the campaign, blending the charm of the 1930s with contemporary elements. The models featured in the campaign embody timeless beauty—smooth skin, red lips, and an air of grace that transcends trends. Their presence elevates the brand’s message, inspiring a deep connection with fans around the world. Mert Alas & Marcus Pigott have worked with top names in fashion, including Louis Vuitton, Missoni, Armani, Roberto Cavalli, Fendi, Miu Miu, Gucci, Yves Saint Laurent, Givenchy, and Lancôme. One of the key faces of the campaign is Anja Rubik, a Polish model who has graced the covers of major publications like Elle, Vogue, Numéro, Flair, Russh, and Nylon. She has also walked for prestigious brands such as Givenchy, Chloé, Christian Dior, Hermès, Chanel, Louis Vuitton, Gucci, and Prada. As LACOSTE moves forward, it remains committed to its roots while embracing the future. With each collection and campaign, it continues to redefine what it means to be stylish, original, and timeless.

Women's Tops And T-Shirts

Women'S Tops,Woven Black Tank Top,Adjustable Sleeves Hooded Shirt,Lady'S Long Sleeves T-Shirts

ShaoXing Millson Apparel Co., Ltd. , https://www.zjmillson.com

September 27, 2025