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New York-based luxury designer BADGLEYMISCHKA is set to make its official entry into the Chinese market from May to June this year. Founded in 1988 by renowned designers Mark Badgley and James Mischka, the brand has long been celebrated for its sophisticated evening wear and elegant accessories. Known for their timeless design, minimalist aesthetics, and high-fashion appeal, BADGLEYMISCHKA pieces have consistently captured the attention of Hollywood's elite, from red carpet events to celebrity weddings.
In 2009, Shanghai Eve Eccentric Garments Co., Ltd. signed a landmark licensing agreement with ICONIX Group, the parent company of BADGLEYMISCHKA, securing exclusive rights to operate the brand across Greater China. This partnership marks a significant milestone, allowing Chinese consumers to experience the same luxurious fashion that has graced the wardrobes of A-list celebrities for decades.
With this expansion, BADGLEYMISCHKA aims to introduce its signature style to a new audience, blending American craftsmanship with the growing demand for high-end fashion in China. The brand is expected to launch flagship stores, e-commerce platforms, and pop-up experiences in major cities like Shanghai, Beijing, and Chengdu, offering a full range of evening gowns, handbags, shoes, and accessories.
This move not only strengthens BADGLEYMISCHKA’s global presence but also reflects the increasing influence of Western luxury brands in the Chinese market, where fashion-conscious consumers are eager to embrace international labels that combine elegance with modern sophistication.
July 11, 2025