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On December 16th, Wacoal (China) Fashion Co., Ltd. held a highly anticipated "Splendor of China" brand image spokesperson event at the Shanghai Contemporary Art Center. The occasion marked the official appointment of renowned actress Zhang Jingchu as the new face of the brand. This announcement not only highlighted her role as a brand ambassador but also symbolized a fresh chapter for Wacoal China as it celebrated its 25th anniversary.
Zhang Jingchu, known as the "Red Star" in Chinese cinema, was seen walking the red carpet with confidence and grace during the event. Her involvement with Wacoal has been long-standing, as she is a devoted fan of the brand. She frequently visits Wacoal stores in China and even makes it a point to check out their counters when traveling abroad. For her, the experience of wearing Wacoal underwear is both comfortable and empowering.
Taking over from previous ambassadors like Ayumi Hamasaki and Li Xiaobiao, Zhang expressed initial nerves but also a deep sense of honor. She shared that she felt at ease during the photo shoot, thanks to the supportive and professional team at Wacoal. The brand's focus on designing undergarments that fit the body shape of Asian women made her feel more confident and relaxed.
The event was well-attended, with media and industry professionals gathering to witness this exciting milestone for Wacoal China. As the brand continues to evolve, Zhang Jingchu's presence is expected to bring a new wave of energy and appeal to the market. With her charm and dedication, it's clear that this partnership will be a successful one.
September 19, 2025