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On December 16th, Wacoal (China) Fashion Co., Ltd. hosted a special event titled “Splendor of China†at the Shanghai Contemporary Art Center, where they officially announced Zhang Jingchu, a renowned Chinese actress, as the brand’s new image ambassador. This announcement marked not only a significant milestone in Wacoal’s marketing strategy but also symbolized a fresh chapter for the company as it celebrated its 25th anniversary in the Chinese market.
The event was attended by media representatives, industry professionals, and fans who gathered to witness this exciting development. Zhang Jingchu, known for her elegant style and strong presence on screen, expressed her excitement about joining the Wacoal family. She shared that she has long been a fan of the brand and often visits Wacoal stores when she is in China. Even when traveling abroad, she makes it a point to check out the brand’s retail locations, highlighting her deep connection with the brand.
Taking over from previous ambassadors like Ayumi Hamasaki and Li Xiaobiao, Zhang Jingchu admitted she felt both honored and a bit nervous. However, she emphasized that Wacoal’s commitment to comfort and fit made her feel confident in representing the brand. She praised the brand’s attention to detail, especially how their undergarments are designed to suit the body shape of Asian women.
During the photo shoot, the team at Wacoal ensured a smooth and comfortable experience for Zhang Jingchu, making sure every detail was perfect. The collaboration between the brand and the actress promises to bring a new level of sophistication and modernity to Wacoal’s image in the Chinese market.
As Wacoal continues to evolve, this partnership with Zhang Jingchu is expected to strengthen its position as a leading name in the lingerie industry. With a rich history and a fresh vision, the brand is ready to embrace the future with confidence and style.
September 19, 2025