Vivienne Westwood's new series replaces the catwalk with video to promote Buy less

British famous designer brand Vivienne Westwood recently said that he will not hold a fashion show during this year's London Fashion Week, but will explain the brand's new collection in a new way.

It is reported that the Vivienne Westwood brand will announce the Spring/Summer 2019 series through a video on the first day of London Fashion Week. Vivienne Westwood himself said in the video: "The best way to save the planet and ourselves is to buy less, dress up."

With Vivienne Westwood's Mr. Andreas bringing the brand's main line to Paris Fashion Week, and the style is becoming more and more pioneering, the 77-year-old Vivienne Westwood has a more self-contained work space, focusing on more common-sense design and doing something more. Conforms to the brand's core aesthetic, more abstract and conceptual.

Vivienne Westwood said that the new collection has returned more to the clothing itself, subverting the traditional high-definition model, punk attitude and gender awareness. “The first item in this collection is a vest, the sexiest vest in the world. It can be worn with all the clothes, can give the skirt a base, and can be worn with sleeves and thick socks.”

All of the narration work in this video was taken care of by Vivienne Westwood, who showed her thoughts on sustainable development, fluidity and intellectual shopping. There are a number of T-shirts with slogans in the video, such as "I Fought the Law", "Buy Less", "Misrule of Law by Government" and so on.

Vivienne Westwood's Spring/Summer 2019 collection includes: cropped trousers, knit vests, tailored suits, loose jackets, etc. The overall style is consistent with the intellectual shopping advocated by the brand. In addition, the new series of Parker coats, satin shorts and loose shirts use Chinese style images such as dragons and peony.

It is noteworthy that all the new collections use eco-friendly fabrics, such as a large number of bamboo and soft linen fabrics, especially on shirts, and some jacquard pleated skirts and jackets use organic acetate fibers.

The Vivienne Westwood brand said that it will continue to experiment with different presentations in the future and will also host fashion shows at Paris Fashion Week.