Danfeng Yingqiu, the heart of the red heart. On September 25th, the press conference of Shanghai Fashion Week in Spring and Summer of 2019 was held in Langham, Xintiandi. Industry elites from the Fashion Week support unit and the main organizer, representatives of the participating brands, fashion week partners and media representatives gathered at the press conference. At the press conference, the organizers and designers and fashion week partners shared the highlights of this season's activities. Zhou Wei, Director of the Market System Construction Division of the Shanghai Municipal Commission of Commerce, delivered a speech on behalf of the Organizing Committee. Zhou Wei said: “September On the 20th, the Central State Council just released the "Several Opinions on Improving the Mechanism of Promoting Consumption and Further Stimulating the Consumption Potential of Residents", and mentioned that under the current background of the reform of the common side, it is necessary to further enhance the new supply of consumption. Shanghai Fashion Week It is necessary to raise the banner of the development of China's fashion industry in the country and the world, and further enhance, expand and stimulate China's fashion consumption. Under the current background of the Shanghai shopping brand and the world's first place, Shanghai Fashion Week should be fully utilized. The platform advantage, on the basis of continuously improving its higher quality development, actively promotes the benign intercommunication and deep links of clothing and apparel brands at home and abroad.†“The first China International Import Expo will be held in Shanghai from November 5th to 10th, and we are looking forward to it. In the spring and summer of 2019, Shanghai Fashion Week will be able to make a pioneering battle for the opening of the import fair." Adhering to the "special, fine, fine" heart, 2019 spring and summer Shanghai Fashion Week will start a new journey on October 10, 2018, releasing the fashion momentum with the enthusiasm. As the characteristic carrier of the four brands “Shanghai Serviceâ€, “Shanghai Manufacturingâ€, “Shanghai Shopping†and “Shanghai Cultureâ€, Shanghai Fashion Week connects the various modules and links of the industrial chain to build a positive interaction for the optimal allocation of resources and talents. bridge. Focusing on the release of new fashion products, we will develop new ideas for the platform, develop new production and sales patterns, build new narratives in the industry, form differentiated features of the platform, shape the Shanghai fashion ecosystem in an ecological way, and broaden the advantage latitude from point to point. Can participate in brands and partners to help Shanghai build a global city of excellence. Shanghai Fashion Week will pay attention to paving the way for fashion and new Silk Road, and will play a prelude to the “First China International Import Expoâ€. The big waves and sand, "quality and efficiency" has replaced the "scale cost" to become the key to economic growth. This year coincides with the 40th anniversary of reform and opening up. China's clothing fashion industry has undergone upgrading and iteration, and it has also come to a new stage of "reform and opening again." In this era of opportunity, the shelf life of the trend has been repeatedly rewritten, and the critical point of fashion is constantly being challenged. Under the catalysis of new technologies, under the inspiration of the new economy, driven by new ideas, personalized products with the highest quality and supremacy are at the right time! It is precisely in this insight of the issue of this era, the Spring and Summer of 2019, Shanghai Fashion Week with the theme of "personality declaration", is committed to depicting the future fashion blueprint for sustainable value innovation, providing more inspiration and blending space for the industry. New ideas for deep cultivation and finening platform Along with the opening party of Fashion Week, which was created in collaboration with Visa, the new season of Shanghai's fashion scene is slowly spreading. Xintiandi's publishing platform continues to evolve its superiority and highlights the elite power of Chinese design brands. In recent years, each week's one-week release show is dazzling, including the quality of the strength of the brand, and the rising star. It is worth mentioning that this season's opening show will be led by ME&CITY. The first spring and summer of 19 will be launched with the theme of “Me, Made In Chinaâ€, which will make a sound for China's new “quality†and establish a local brand for Chinese consumers. Consciousness and confidence. This season, Xintiandi's works are released more clearly in the new product launches of high-end design brands. The fashion brands that combine creative style, product innovation ability and market reputation are representative and influential, and combine the functional quality of fashion with spiritual appeal. . In addition to the well-known brands of JI CHENG , Reclothing Bank , C+Plus Series , CJYAO , WAN HUNG , LEAF XIA , ANIRAC , INXX , MOISELLE, etc., there will be BAN XIAOXUE , AT-ONE- MENT by Wanbing Huang , SHUSHU/TONG , Luem , RODERIC WONG , IMMI , YOUPPIE and many other brands that have received industry attention have landed in the Taiping Lake show, bringing their own creative presentations. While maintaining the quality and design level of the work, the brand is released from content to form, focusing on issues such as feminism, cultural heritage, and public welfare concepts, actively guiding the younger generation in the current consumer revolution, and sublimating the spiritual appeal of fashion fashion. China has become the market of choice for more and more international brands to expand global channels. This season, the SIFS international brand will be released by the well-known women's brand bebe from the United States, and the Lebanese high-definition brand with the reputation of “the magician who created the princessâ€. Mikael D , showing two distinct modern feminine styles of self-confidence and aestheticism. Add new products to the list of “buy the world†for Shanghai consumers. This season, LABELHOOD will make its debut at the Shanghai Museum of Contemporary Art and establish a long-term cooperative relationship with it to form a new contact point between Chinese design and contemporary art. With the theme of “The Magic Power Electromagnetic Fieldâ€, LABELHOOD brings together 22 design brands representing Samui Guì Yang , Yirantian , Pronounce , Feng Chen Wang , Private Policy , Sirloin , Yingpei Studio , 8on8 and so on. An artistic and exciting experience. At the same time as the clothing show, the exhibition “New China Chic: A Fusion of East And West Contemporary Chinese Fashion under the East-West Cultural Exchange†will be launched to analyze the works of contemporary Chinese fashion designers through objective observation. The endless fashion current. In recent years, the children's wear market has continued to heat up, which has become a major attraction for the growth of brand economic benefits. Mature brands at home and abroad have opened up children's wear lines, and design brands have also become the new favorite in the children's wear market. The 800 show KIDS WEAR further expanded this season, bringing 22 new children's wears , including Balabala Barabara , AKCLUB kids , Pider BB , GAP and other well-known children's wear brands. The new interactive space will realize a fully open platform for buyers, media and consumers to participate in, and provide an experience service for all-round communication and direct interaction with consumers. XCOMMONS will continue to deconstruct common values across different areas, bringing five games blend of fashion and art show, science and technology and lifestyle, in which world-renowned fashion guru devil Hussein Karajan (Hussein Chalayan) will also bring its Cooperative capsule series with Chinese brands. This season's Shanghai Fashion Week's new professional social dress release platform, GALALAND, will shine in the Lujiazui Riverside Financial City Shipbuilding Exhibition Center, including: SHINE MODA , THE ATELIER , WANG FENG , MOVOUS COUTURE , QUEEN'S PALACE , RACHEL LAI , INESL | Nine Time, YING CHOI and Moon White Chinese Wedding Dress Up Haute Couture in 9 games. This is also the time when Shanghai Fashion Week returned to its original place after many years, and joined hands with the Pudong New Area to create a fashion event. GALALAND will be based on the modern people's demand for social dresses, fitting the deep connotation of high-quality lifestyle, bringing the new release of the dress brand and the beautiful show experience, injecting new energy into Shanghai Fashion Week. In addition, the 100-year-old British brand DAKS will perform the British aristocratic aesthetics in Yanqing to celebrate the upcoming 125th anniversary of its brand. The young high-end brand DOUBLOVE of Yaying Group will join hands with this season's Shanghai Fashion Week to bring the new series of 2019 spring and summer new products. Create a new pattern of production and sales From design lead to quality support, Shanghai Fashion Week original design brand "Asia's largest order season" concept continues to work, MODE Shanghai clothing and apparel exhibition, Ontimeshow , Shitang, DFO , TUBE , ALTER , not Showroom and other major exhibitions will be fashion During the week, we will debut and build an ordering platform for excellent products to bring together a journey of “knowingâ€. As an important step taken by Shanghai Fashion Week from the show release function to the diversified service platform, the MODE Shanghai Apparel and Fashion Show featuring the “Buy Hand Model†will be unveiled at Shanghai Mart from October 11th to 14th. The commercial design brand's commercial floor has opened up a new hot spot. The MODE exhibition, which entered the eighth season, not only fostered and incubated many original brands, but also supported original forces in business activities, technical exchanges, cultural interactions, resource sharing, etc., inciting the difficulties and pain points of traditional exhibitions in the new era. Under the opportunity, we will grasp the quality of one hand and the efficiency of one hand, and establish the reputation and influence of the industry. The sense of experience in the commercial space has received more attention in this season's MODE. Under the integration of display, service and business functions, the more humanized experience and interaction is also an iterative method for traditional exhibition scenes. explore. The second “Style Routes to Shanghaiâ€, created by the Italian Trade Promotion Council, will select the original Italian brands that are suitable for the Chinese market to promote in Shanghai. Through the efficient docking of the exhibition, help overseas brands to “introduce†to further deepen. For the "leading the right way", to set up a pioneer station for the China International Import Expo. The major cooperation exhibitions in the same period as MODE are constantly upgrading their functions and quality. At the West Coast Art Center in Shanghai, Ontimeshow with the influence of influencer is divided into more than 300 brands according to the development stage of the brand to optimize the matching and grafting of resources. At the Shanghai Exhibition Center, Time Hall was the pioneer of the first showroom ordering model, focusing on high-quality design brands, opening the market for the brand with clear and precise business layout. This season, a total of 112 participating brands were included, of which 40% were overseas brands and 19% were accessories. At DI:LOFT in the heart of Xintiandi, DFO SHOWROOM will bring 40 brands in 4 style categories to provide a richer selection of products for the booming Chinese market. This season, TUBE Showroom will use TUBE Delivery as the theme of the show to open a fun and stylish courier space and welcome the international brand for the first time. AlterSHOWROOM has built a full range of services such as market distribution, procurement agency, and international logistics in the model, opening up the pioneering designer brands from all over the world. As one of the new showrooms in China, not Showroom, there will be 25 designer brands participating in this season, forming an effective penetration of the industry segment, and is committed to “fashion†as the entrance to open up the public and the public concept of the masses. Building a new narrative of the fashion industry For the exploration of fashion connotations, Shanghai Fashion Week has never stopped. Shanghai Fashion Week in the spring and summer of 2019 will work with industry pioneers to make more bold attempts to reach a wider audience. This season's Shanghai Fashion Week “Meeting Room†will continue to welcome new and old friends, and talk about exchanges at the time of this fashion event at home and abroad. The “On the Road †China Summit, organized by BoF Fashion Business Review, will bring industry intelligence to the theme of “New Frontiersâ€; the “ Best Beauty †forum will be the real name for the current social environment issues. In addition, the first Chinese fashion bloggers and new media conferences , MODE TALK industry talks , " thorny road ", China's new generation of design brand entrepreneurial documentary and other sections, gathering opinion leaders, stirring thinking resonance. "ELLE World Fashion Court" is the first international high-end women's magazine to enter China, and plays a trend of innovation with its unique image style. This year coincides with the 30th anniversary of ELLE's entry into China. The majority of fashion lovers can also take a look at the fashion trends through the ELLE 2018 original designer fashion during the Shanghai Fashion Week. The 2018 Shanghai International Model Contest Finals , the International Children's Model Contest Awards Ceremony, the Shanghai Textile Association's 10th Anniversary Celebration , and the Shanghai Style Cheongsam Show will also be held during the Fashion Week. From temples to rivers and lakes, from experts to players, Shanghai Fashion Week is no longer just a feast for a few people. The public participation continues to ferment and everyone can speak for fashion. Fashion comes from life, and fashion also feeds on the quality of everyone's life. Greeneveryday will share the attitude of green life through “Green Sharing Sessionâ€, “Environmental Art Installation†and “Green Fashion Time-limited Storeâ€. The fourth season “Fashion Weekend†will continue the unique concept of scene experience consumption, and strive to explore the meaning of fashion in a broader context. With the theme of “Fashion Evolution Declarationâ€, from the oldest application of human fashion to the most future color. Thinking about the current development of science and technology, how do people return to their original hearts and form more creative self-expression. The 2019 Spring/Summer "Declaration of Personality" theme continues to be released by the global authority trend forecasting agency WGSN. The main visual image of Shanghai Fashion Week, which combines this theme and creative design, will also shine on the Shanghai landmarks such as Shanghai Center, “Bund Window†and Aurora Building, making it the most beautiful scenery in the night view of the Bund. The successful launch of Shanghai Fashion Week 2019 Spring and Summer Xintiandi works is inseparable from the support and enthusiastic participation of partners from all walks of life, especially thanks to China Xintiandi, Tmall, Paris L'Oreal Salon, MAC Enchan, Shanghai Xintiandi Langham Hotel, Pepsi China Ltd., global digital payment company Visa, SF, MINI China, Martell party not only this, France's Bedmar, Unilever's gold spinning brand and the sponsorship support of the small Austin water-based finger color. New era, new mission; new mission, new responsibility! Under the background of globalization, Shanghai Fashion Week is constantly implementing its own iterative upgrade, improving the platform function, and opening up new ways to cooperate and win-win, concept communication and innovation practice at home and abroad, and further shape the guidance of market demand. force. 2019 Spring and Summer Shanghai Fashion Week will be the most powerful voice in the name of fashion! Basic Plain Hijab,Hijab Fashion ,Islamic Clothing ,Hijab Style Centrifugal Pump Co., Ltd.Bandana, Headband & Cravat , http://www.nbscarfs.com
Zhou Wei, Director, Market System Construction Division, Shanghai Municipal Commission 
Zhou Chengjian, founder of ME & CITY brand 
Vice President of Xu Qiang Shunfeng Group - President of East China Region 
Jin Weidong, General Manager, Visa Greater China Marketing Department 
Guo Dan United Lihua China Clothing Care Products Marketing Director 
Li Zhenhui, General Manager of China Xintiandi Taiping Bridge Project 
October 02, 2018