Donatella Versace's love of New York has no secret at all. Today, Versace's new store in SOHO New York is based on this emotional root.

Donatella Versace's love of New York has no secret at all. Today, Versace's new store in SOHO New York is based on this emotional root.

“Versace Versace has a soul of rock and roll. This store is a small gem for the region and the region’s young, bohemian atmosphere.” Donatella Versace said before visiting the store: “New York is my In this world’s favorite city, I have a 12-year home here, and I even have more friends here than in Milan.”

On Wednesday, a cocktail party will be held to celebrate the opening of the new store, designed by Donatella Versace and British architect Jamie Fobert.

The 1785-square-foot new store will also launch a new project: many curators, from carefully selected designers to artists, will provide their personal vision for the Versace Versace brand or elaborate Versace Versace by designing some limited edition products. Versace Versace Versus Designers Christopher Kane and Donatella Versace will design the first limited edition series, including the Versace Versace classic logo T-shirt, Medusa head gold earphone accessories, and a so-called Medusa & Greca board game. game.

Versace Versace recently also slowly caters to young people. "By cooperating with H&M to design clothes for Lady Gaga, I met a lot of young people. They inspire me and they are really important to me," explained Donatella Versace.

Donatella Versace referred to him as an artist when he talked about the store's designer Jamie Fobert. “He has a very different approach to my design. I like people who have different ideas, design and brand DNA are very close. It reflects me today and connects with the future."

This Versace Versace boutique will offer men's and women's clothing and accessories, watches, some home wear collections and jewelry. The design concept of this new store will be promoted to the design of a flagship store opened on Montaigne Avenue in Paris in the first quarter of next year. CEO Gian Giacomo Ferraris stated: “The new store is a strategic balance with the Fifth Store.”

Gian Giacomo Ferraris also said that the company enjoys double-digit sales growth in the United States. "As of the end of September, retail sales increased by 41% year-on-year."

Currently, the company has 11 independent stores in the United States, one in Beverly Center in Los Angeles, two outlets and one Versus store in Las Vegas CityCenter. In addition, Versace Versace brand products can be purchased in more than 200 integrated brand stores.

Although last year's sales were evenly distributed in the retail and wholesale sectors, the latter only accounted for 40% of revenue, Gian Giacomo Ferraris said, therefore, the company decided to invest in building its network of stores.

Stable growth in new markets like the United States, Brazil, and Asia helped Versace restore its profitability status in 2011. According to the company's report, it earned 8.5 million euros in 2011, about US$11.8 million, compared to the same period in the previous year (2010). Loss of 21.7 million euros, about 28.6 million US dollars.

Last year's revenue increased by 16.4% to 340.2 million euros, equivalent to US$472.6 million.

The company's retail investment in 2012 included 10 new stores in Greater China and Southeast Asia, a flagship store in Milan, and four new stores in Beirut, Kuwait, Dubai, and Abu Dhabi in the Middle East.

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