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Reporter recently learned that these two years, Nuochi fashion stores have covered more than 20 provinces and cities, both in Shanghai, Beijing, the first-tier cities to see, but also sought after in the third and fourth tier cities. As the scale continues to expand, Nochi members across the river north and south, it is learned that the current number has more than one million. This is mainly in the footwear manufacturing, brand-name Quanzhou another way, the development of own-brand retail and the sudden emergence of the "fast fashion" brand, seems to have become a dark horse in the Chinese apparel market. Apparel industry researchers said the clothing retailer represented by Knoch, the effective control of the direction of the apparel market, in line with market trends, will be able to become a new benchmark for the development of the apparel market. Nochi (N & Q) mainly for young men aged 25-45 to provide casual fashion and business fashion, and other major categories of simple fashion clothing, popular fashion consumers. At present, nearly a thousand direct-management stores have been set up in more than 20 provinces and cities nationwide and it is estimated that in 2016 it will exceed 2,000. In accordance with the "four five" plan, in 2021 will achieve 4,000 living museum-based chain scale. In the promotion of "fast fashion" on the road, Nochi is even more initiatives. "The only designated fashion" and "special sponsor" of the 8th "CCTV Model and Television Contest" in the Strait Division (including Fujian, Jiangxi, Zhejiang and Guangdong provinces as well as Taiwan, Hong Kong and Macao), the 9th CCTV Model and Television Contest "Noci Cup" Strait division's title unit, in 2009 and 2010 for two consecutive years as "International Miss Tourism Competition" Fujian Division co-organizer, 2013 Noci sponsored by the famous host Li Yong led the Southeast Satellite TV large-scale entrepreneurship Reality show "love fight will win." In addition, the strong sponsorship of Zhang Jizhong Edition "Journey to the West", "Su San", "West Love Song", "Marriage Rhapsody", "201314" and other popular film and television drama shooting. "Fast fashion" brand and large-scale fashion events, the combination of activities, aroused great concern of the industry and consumers.
July 09, 2020