Clothing Purchasing Guide sales skills is an art, clothing shopping guide training is to Purchasing Guide to continuously improve their sales skills. In the clothing shopping guide training, we emphasize that in order to achieve the purpose of selling clothes, clothing store staff in addition to show the characteristics of clothing to customers, and to illustrate, but also continue to recommend clothing to customers, to arouse the customer's buying interest

First, the shopping guide to design a good opening - a good shopping guide opening should be stated or expressed, if customers bought our products will be what benefits and benefits. Not only to promote the advantages of products, but also the advantages of products into the interests of customers point. The face of customers can say: "You must want to get the most perfect decoration at the most reasonable cost. With our tiles you can achieve this. We can according to your home situation for you to choose the right Varieties, accounting for the most reasonable material costs, as well as, our after-sales service tracking staff to ensure the construction of your home. "Since then, according to customer needs to answer.

Second, good insight insight Customers as a Purchasing Guide, the competition facing each day is very fierce, especially in some supermarkets even more so. So, how to quickly get through the stores in the "real eye-catching gold," quickly identify who must buy today, which are potential customers, which just look casually, what is the other manufacturers or distributors , "Undercover" , All need shopping guide over time, practicing "good eyesight", and then decisively to seize the opportunity for different "customers" (broad sense, are all off) to take different measures to eventually achieve "both sold the goods , But also made a publicity, but also sent an undercover '' effective sales.

Third, good at touching the feelings of customers After identifying the real needs of customers, the next step to customers, "move the situation, the dawn of reason." In general, unless the brand is "advocate" or "repeat customers", ordinary customers just touch a brand often unconsciously with a "critical suspicion", this time if the Purchasing Guide "do not know It is very likely that customers will immediately encounter the "no, I just casually see" prevarication, I am afraid that we do not want each one to end. Therefore, we may as well start with a simple greetings, gradually deepen, step by step, the most effective way to win customers first recognition. As long as he recognized you, the following will be easier, then if you then gradually guide him to the product up, he will unknowingly on your kind "trap", follow your description of compliance into the wonderful the products world. "When the willows, it is the time comes," and he would not buy this time, he would always feel sorry for you, you say, he can not buy it?

Fourth, to grasp the needs of customers After seizing the right opportunities, the next step is, for real customers, how to find out their needs as soon as possible. After identifying the real needs of customers, we can achieve "tailored", "take the key" to ensure that every customer can be satisfied with.

Fifth, know the heart In fact, some shopping guide in the shopping guide is prone to "emboldened" or "embarrassed" embarrassment, but few people think why. To resolve this embarrassment, as long as the heart of the heart, in the heart of the idea that they are customers, if they come to buy, what kind of problems will be concerned about what will care about what services, really do, then your shopping guide skills will inevitably Improve in the subtle, your affinity for customers will unwittingly increase, your sense of service will be beautiful to a higher level, your sales will dazzling to a new level.

Six, to grasp the product expertise and selling point To become a winner to become an expert. As a Purchasing Guide basic skills, we must first master the selling point of the product (including the relevant corporate culture to be mastered), mining the difference between the products sold (as long as the intention to find always find), and then " Than the short "(that is," as long as yourself, short of man ", this is the reality of market competition, of course, have to master a certain language skills, must not maliciously attack the competitive brand), we can only be professional, can be cruel The competition come to the fore, to create a good sales performance.

Seven, ask questions to customers with the skills of the question to the customer There are many tips, questions are not the same way will get different results. Such as: a customer to buy ceramic tile door, you face to ask "what do you buy ceramic tile to buy? What kind of tile do you buy?" The customer may think you are impatient and impolite. But if our shopping guide can ask with a smile: "Sir! I think you will not mind telling me where you want to buy tiles, so I can help you choose the right breed and model, You calculate the amount. "

In this way, customers will think you are trying to help him, and that you are experts in this area, he will trust you. Again, you have to be careful when asking questions: Do not start with a lot of questions for your customers. You can not show that you are cold, letting customers feel you do not want to know more about them. Nor can it show interest in customer privacy. Ask a question up to once, remember not to endlessly ask. Also, ask questions do not use interrogative tone, tone to be gentle, negatively negative customer opinion and opinion

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