Islay's stylish down flower bloom fashion flower

Islay, a clothing brand that is hand in hand with fashion and pays tribute to fashion, seems to have become an “alternative” fall/winter clothing in people’s eyes. It is not only an ambassador for winter warmth, but also a communicator of modern fashion. It strives to add a touch of warmth to people’s lives. When this behavior becomes a habit and is widely accepted by everyone, its brand appeal is natural. Unreservedly highlighted.

Alayyi's success today is mainly due to its brand appeal, technological innovation, and unique corporate culture, enabling it to easily navigate the apparel market. Especially when its culture was interpreted by Actai people, this corporate brand presents another “fashion”.

Islay's fashion attitude

“Fashion is an attitude. When more young and wise and sensitive fashionistas shout out this sentence, Ellai is constantly advocating and practicing the salutation to fashion” corporate slogan, starting from changing people’s attitude toward fashion. Bringing people the trend of fashion children's full range of down jacket products, more committed to conveying the latest trends in fashion ideas, focusing on cultivating people a healthy fashion lifestyle, bring people from inside and outside the body and mind pleasure, so as to achieve the spiritual satisfaction .

Islay in 2012 autumn and winter new large models show

Everyone who loves life and pursues perfection believes that passing through a medium can better perceive fashion. Ilayi, who plays this role in the down apparel industry, appropriately integrates this demand into products and services and presents them to consumers. It breaks the convention, and on the basis of grasping the actual needs of people, it unifies artistic beauty, brand personality, and product style. It not only presents fashion products to consumers, but also gives them a sense of spiritual joy and satisfaction.

For a brand, the reason why people can be so esteemed and loved for many years and feel the fashion that it brings in the first place is inseparable from the attitude of Alessi’s tribute to fashion. It firmly grasps the pulse of fashion and has a keen insight into the market situation. Just like the president of Aloye Group, Mr. Chen Feng said, “For Ella'i, fashion is always a theme, and innovation is the life of Aloye. We just want to use the attitude of “excellence and end in perfection” and continue to break through innovation to create The Chinese fashion clothes that are really concerned and expected are only for more people to enjoy a perfect life."

Crack the DNA Secret of Innovation

In fact, Allaiy’s achievement in such a splendid achievement has not been benefited from its long-standing corporate creed of “innovation as the soul”. As early as 1997, Islay began to break the traditional thinking by virtue of the concept of differential down jacket fashion down jacket. , Product innovation, design innovation, appearance and aesthetic breakthroughs, created a new era of fashion down jacket, in fact, this is the birth of Ileai fashion down jacket, the secret is popular among consumers.

With the constant development and expansion of the brand, Alayyi’s vision is no longer confined to past experience and its own products. It is believed that Alayyi’s reform and innovation must begin with the concept of human beings, and true technology is the crystallization of ideas. Islay has entered an era of all-round thinking and innovation, solving people's ideological problems, and using the innovation of ideas as the driving force for the growth of Islay. Only in this way can we truly break the innovation code and integrate the spirit of innovation into everyone's life and heart, deep in the bone marrow.

"The brand's life lies in quality and culture." This is the design concept of Islay's fashionable down jacket. To make consumers more sensitive to the fashion of life, designers not only always capture the details of life and gain insight into the inner needs of consumption, but also rush to the fashion capital of the world every year to find the source of fashion. Islay’s efforts in design innovation, quality assurance and other aspects are precisely the intention to capture changes in social life styles and consumer behaviors, and to guide the expression of the strength and self-confidence of people’s lifestyles.

Diverse fashion "home culture"

In fact, Ileai’s brand appeal can now be seen in many “forms” before the world. In terms of products, Ilayi's "home culture" is constantly permeating them. The company's employees live in harmony, work hard, cooperate sincerely, and provide consumers with the most satisfying products. At the same time, Allais uses high-quality fabrics for each piece of clothing, combined with stylish tailoring, cutting-edge fashion colors, The elegant style that best expresses individuality and image will allow everyone who wears it to get the maximum satisfaction of both body and mind. On the contrary, the attitude that consumers give feedback to Islay is naturally the same as family members, without trust and confidence. .

As everyone knows, a company with a strong corporate culture will have strong brand power. It is worth mentioning that Islay also embarked on an innovative road in brand building. In 2012, Ilayyi successively titled a three-stage heavyweight program and played out an entertainment marketing mix boxing. This model can be described as an innovative marketing move.

Alayi’s 2012 “Fashion China” Jewelry Design Show

Islay’s exclusive title of CCTV Finance Channel “Fashion China” aims to use the international fashion vane to lead the public to enjoy innovative, creative fashion life; and the titled Hunan Satellite TV’s “Big Change Big Coffee Show” is changing. His ideas and perspectives allow more people to feel the innovative art of Ailei Yiyi’s fashion and showcasing change; “very good” highlights wit and humor in entertainment. The three different fashion television programs, from their respective perspectives, adhere to the brand's characteristics, lead the fashion trend, teach people to capture the fashion perspective, and build a healthy and stylish lifestyle. Through perceptual sympathy, it allows consumers to recognize and recognize brands. This marketing approach is closer to life and more in line with Chinese culture, making it easier for people to accept than direct advertising.

What is the real fashion life? Maybe everyone has different answers. But in the end it must point to the point that it must allow people to have psychological satisfaction. It is similar to the kind of emotion many people feel from the clothes of Alayi. It is based on body perception, higher than psychological induction, and different from other people's styles. Enjoying your own experience, such as this, is extremely desirable.