According to Ivy Lee, vice president of Asian franchising and expansion, Mango plans to use the Chinese market as a sales base. The company will open new stores in Beijing, Shenzhen and Hangzhou this year following the establishment of a management headquarters in Shenzhen in 2005. Ivy Lee said in an interview with the “International Market Newsletter†that Mango regards Hong Kong as a pilot to test the reaction of the Mainland market. The company set up shop in Hong Kong's large shopping mall in 2002 to observe the market reaction. In 2003, Mango set up a logistics center in Hong Kong to distribute clothing collections throughout. Products arrive at the same time as they are delivered, and they do not require storage. In the next five years, Mango plans to add 80 retail stores in the Mainland. After the company expands its business, there will be more than 800 stores in 73 countries and regions around the world, and most of the turnover will come from outside Spain. Adopting a new management policy in China According to Mango, their business operations in China will adopt new management guidelines to strengthen the links between production centers and improve shipping efficiency and product quality. It is understood that the new plan aims to save time for product distribution to the point of sale, improve quality control systems, and strengthen collaboration with suppliers. The professional base established by Mango in Shenzhen has gradually taken shape, with visible results in the short to medium term. Their winning approach is to establish a quality control mechanism and continuously improve and strive for excellence. Wanjun Crafts Manufacturer Co., Ltd. , http://www.zsbuckles.com Mango is preparing to enter the Chinese market. It has been reported that Mango, a well-known Spanish clothing company, and his competitor Inditex, are all keen to expand the markets in Mainland China and Asia. In the past two years, their performance in the EU market has been lackluster and they have therefore moved to the Asian market in the hope of improving their earnings.
Lee: Expanding the Mainland China market through Hong Kong. Ivy Lee said that she is satisfied with the expansion of the company in China so far and that the outlook for 2006 is good. Currently, Mango has 19 stores in Beijing, Shenzhen, Shanghai, Guangzhou, Hangzhou and 6 other cities.
The outlook for 2006 is good. Mango plans to add 80 retail stores in the Mainland.
Save on delivery time. Establish a quality control mechanism.
Mango women's full access to the Chinese market is ripe
July 12, 2018