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According to the other party's introduction, the history of the TRESPASS brand can be traced back to World War II. In the early years, the production of special uniforms, police uniforms, and uniforms was the main business. After the brand was founded in 1984, TRESPASS, which specializes in the design and production of outdoor skiwear and ski products, has become a leading brand in the UK and even Europe in just over 20 years. To date, the brand has 42 independent stores and hundreds of chain stores globally, with global trade orders of at least US$50 billion.
Dai Pinghua told reporters that in fact, as early as 25 years ago, the TRESPASS brand had already entrusted many domestic manufacturers to OEM, but never sold garments in China.
After many years, when the brand officially entered the Chinese market, it was actually plagued by talent problems. The company wants to establish a 20-member Chinese team within three years, including 5 to 6 garment designers who are responsible for marketing. “But it is a pity that domestic design talent generally lacks creative passion and creativity.†The other said that both To grasp the market, or in terms of fashion design, color taste, etc., domestic design talents have a large gap with European designers. Therefore, the company had to temporarily adjust several designers from the UK headquarters to work in China. This weekend, the head of the headquarters went to Shanghai and it was precisely because of this.
For the first time in China, the British famous ski brand Shanghai headhunter
TRESPASS, an outdoor ski brand owned by JACOBS & TURNER LTD, which has been in the UK for more than a century, landed in China for the first time in February this year and opened a representative office in Shanghai. In the company that will be officially operating at the beginning of next year, only Dai Pinghua, the manager, is busy. In an interview, he disclosed that this weekend the company’s headquarters will visit Shanghai to select talents for the Shanghai office, especially designers. “The talent is very important, but now the domestic creative design talent is really hard to find,†Dai Pinghua told reporters reluctantly, the company has not been able to find an ideal designer.
July 12, 2018