Elizabeth Arden stationed in Kai Tai Wenzhou can buy the top ten cosmetics

Yesterday, the world's first-line brand cosmetics "Elizabeth Arden" stationed in Kaitai Department Store. At this point, Wenzhou women in our city can buy a full line of ten brand cosmetics.

Since 2003, cosmetics brands such as DIOR, Clinique, Estee Lauder, Biotherm, Helena, Lancome, Guerlain, Chanel and Shiseido have all entered the stores of Kaitai and Times Department Stores in the city. The only missing "Elizabeth Arden." Elizabeth Arden's sales manager said that before the brand opened counters in major cities such as Shanghai and Beijing, the important reason for coming to Wenzhou was the potential of the cosmetics consumer market in Wenzhou.

It has been revealed that the consumption of first-line cosmetics in the city has risen in a straight line in recent years, and the sales volume of many brands has surpassed the brand counters of Beijing and Shanghai. According to statistics, in the first half of this year, the ranking of cosmetics sales of 600 department stores nationwide ranked Kaitai among the top 20. From last year to the first half of this year, Tailan Lan counters ranked tenth in the country's major counters.

“More surprising is that in July this year, Biotherm counters rank first in the country, with a single monthly sales of nearly 1 million yuan.” Kai Xu, Manager of Sales Department, 1st Floor, Kaitai, since July 31, “Elizabeth Arden” cosmetics counter trial operation Since then, the daily turnover has exceeded 30,000 yuan. At present, the cosmetics consumption of Wenzhou women is maturing, and the requirements for the brand are getting higher and higher. In the second half of this year, Kai Tai will also introduce famous cosmetics brands such as Shu Uemura.