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"MRBIRD Lotte" is the first original brand of Dongguan Hui US Industrial Investment Co., Ltd., offering a comprehensive range of children's clothing products, from research and development, design, production, to sales and after-sales support. The "MRBIRD Tarot" image embodies a free-spirited, healthy, and stylish lifestyle, with a strong emphasis on creating personal and intimate children's wear that ensures the most comfortable wearing experience. Every piece is carefully designed to care for both the physical and emotional well-being of babies, using eco-friendly, soft, and breathable fabrics.
The "MRBIRD Bird Too" collection features simple, smooth lines, offering a relaxed and comfortable fit. It moves away from rigid styles, aiming to fully meet the lively and unrestrained nature of children. To avoid the homogenization of children's fashion, Lotte has created a unique, artistic, and elegant space in children's clothing. With over 2,000 new designs each year, the brand focuses on simplicity, style, sportiness, and casual aesthetics.
Backed by a team of leading children's wear designers from Europe and the United States, the brand blends Western cultural elements—freedom, simplicity, and style—with Chinese values. This fusion results in a pure, natural, and fashionable children's clothing line that closely aligns with the lifestyle of Chinese children, combining European and American charm with local sensibilities.
June 27, 2025