Ermenegildo Zegna Couture's Spring Summer 2015 advertising campaign will continue to explain architecture and space, both of which were the main inspiration for the Spring/Summer 2015 fashion show. The location itself is an important part of the contrast between architecture and space. The location is in an unknown metropolis with the skyline as its background. This space will set off the power of the new leader of the Zegna model. This kind of power is shown by people's complete control of their own world on the rooftop (architecture), and the sense of freedom and grace that they inadvertently express. This promotion inherited the previous two layouts and added a unique image of Zegna. The screen will gradually show the outline and style of the clothing: the contemporary dress created for the new leader, using the color, texture and stripes of the clothing as the style. Characteristics, showing that men can easily combine two qualities that seem to be different from each other and show the charm of contemporary aesthetics. The narrative was inspired by Inez and Vinoodh's powerful shooting, drawing inspiration from the movie narrative techniques and paying special tribute to the legendary German director Wim Wenders.
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June 24, 2021