On June 24, 2021, Beijing time, men's pants expert Jiu Mu Wang set sail and rushed to the dream city of Paris. In Paris Fashion Week with the longest history and the largest scale, he released the 2022 spring and summer series and staged the first trousers show.

As the world's leading men's trousers expert, Jiu Muwang has frequently upgraded its fashion in recent years. Joining hands with former Zegna designer NOUCHI, Jiu Muwang released the 2022 spring and summer series, landing in Paris Fashion Week, the top of the four fashions, creating a precedent in the men's trousers industry, and adding a strong touch to the fashion field of Jiu Muwang. This is not the first collaboration between Jiumu Wang and NOUCHI. In January 2021, the joint series "Jubilee" was launched with the well-known Italian designer Guido Tahra; in March of the same year, the former Zegna designer Louis-Gabriel NOUCHI released the "Great Wall of China". Inspired, the 2021 autumn and winter series with trousers as the core.

Jiu Muwang Paris Fashion Week Pants Show, a travel diary from China to France

Inspired by the "Maritime Silk Road", Jiu Muwang's 2022 spring and summer series is quite epoch-making. The ancient Maritime Silk Road started from the southeast coast of China, crossed the Indian Ocean, entered the Red Sea, and reached East Africa and Europe. In the 21st century, King Jiu Mu selected four countries with profound cultural and artistic backgrounds from this route: China, Arabia, Italy, and France, and drew design inspiration from its description, history, and culture to reinterpret the ancient seas. The classic elements on the Silk Road: Chinese sailing boats, Arabic ceramics, Italian gondolas and French Juy prints, etc., reproduce the prosperous age of the ancient Silk Road and form a wind of Eastern civilization blowing to the world.

The big show was held in the courtyard of the Museum of Modern Art in Paris, the capital of art. A total of 42 sets of the 2022 spring and summer series with pants as the core were released on the spot. The color of this season's product series is soft, as if it has been washed by sea salt. The trousers are made of smooth and chic wide-leg pants, highlighting the lightness and flexibility of spring and summer combined with modern silhouettes, expressing that you are in a prosperous city, but your heart is natural. Longing and yearning.

As an expert on men’s trousers, Jiu Muwang’s first trousers show at the Centennial Paris Fashion Week was highly praised by the online fashion industry media. They all stated: “From the layout, fabric, design, craftsmanship to the matching of the dressing scene, all Seeing the many possibilities created by the men’s trousers expert Jiu Muwang”, “I hope that Jiu Muwang, as the world’s leading salesman of men’s trousers, will release more trouser shows with a sense of design and professionalism”. Jiumu Wang was seen by the world from a distance, fully demonstrating the self-confidence of the Chinese national brand.

32 years of unremitting perseverance, to become the world's leading men's trousers expert

This self-confidence comes from the consistent craftsmanship of King Jiu Mu for 32 years. As a leader in the men’s trousers industry in China, Jiumuwang has been constantly seeking breakthroughs. Since its establishment in 1989, Jiumuwang has successively won the "Little Black Pants Promotion Project" ADMEN International Award, "Global Sales Leading Men’s Pants Expert" sales market position, and cumulative sales of men’s pants Excellent results such as 100 million entries.

In the pursuit of products, we strictly control every process, adhere to 23,000 stitches, 108 processes, 30 times of ironing, 24 manual inspections, etc., with the heart of craftsmen. Every pair of men’s trousers has gone through layers of processes to condense. The quality of Jiumuwang strives for perfection. Jiu Muwang has accumulated the body data of 12 million people, and independently researched and developed six major models that fit ergonomics. The black trousers of Jiu Muwang are a model of mastery of craftsmanship. They are manufactured using high-quality long-staple cotton and woven imitation knitting technology, which are comfortable, versatile and easy to take care of. The elasticity can be doubled in an instant. The high-elastic fabric used in the little black pants has a stretch rate of 4 times that of ordinary fabrics. It is comfortable, stylish, soft, and easy to work, travel, and leisure!

In terms of channel upgrades, Jiumuwang’s Tenth Generation Store made a shocking appearance, realizing an “omni-channel” layout, spreading its footsteps across 31 provinces across the country through various marketing channels such as brand image stores, shopping mall counters, brand specialty stores, shopping centers, etc. 2300 stores. Online Jiumu Wang has simultaneously expanded the e-commerce shopping platform and 24-hour micro mall, opened up transaction barriers, and innovatively integrated the traditional retail industry.

In terms of design enhancement, Jiumu Wang has cooperated with a number of world-renowned designers. This Paris Fashion Week 2022 Spring/Summer collection is the second collaboration with NOUCHI, the former Zegna designer and current creative director of Jiumu Wang. NOUCHI has worked in Zegna for many years. The brand has always been famous for its high-end fabrics and sophisticated tailoring. Its flawless, appropriate tailoring and elegant design concepts have many similarities with the experts of Jiu Muwang men's trousers. As a representative of emerging French designers, NOUCHI worked with Ralph Simmons, the design director of Dior at the time during his graduate school period. Later, he won the favor of Galeries Lafayette and Agnelle with his talent and creativity. Launched the capsule series.

Not only that, Jiumuwang has also cooperated with 5 well-known fabric vendors from Italy, Germany, and Japan, and signed fabric supply channels that have cooperated with a number of major international brands. Together with professional fabric vendors, we will focus on the innovation of trouser fabrics and strengthen the joint fabric company research. Created high-tech fabrics such as de velvet, zero-pressure wool, constant temperature and high elasticity.

From "suit trousers" to "men's clothing"; from "business" to "leisure", from "offline" to "online", from "China" to "world", in this highly competitive menswear market, Jiumu Wang has 32 years of experience Do not change the original intention, have been working hard and have been innovating. Nowadays, Jiumuwang has grown into a national independent clothing brand with international influence, conveying the voice of Chinese brands to the world, showing the strength and responsibility of national brands, and leading the global men's trousers industry to create a farther, higher and better future!

Article related data description:

"Accumulated sales of 100 million pieces" data source: Jiu Muwang Company's trousers sales statistics from 1990 to 2020.

"Sell 1 item every 7 seconds" data source: Jiu Muwang's 2020 pants sales statistics.

"Participants in the formulation of the Chinese Men's Trousers Standard": National Standard for Trousers: GB/T 2666-2017;

National standard for washed garments: GB/T 22700-2016;

Denim clothing industry standard: FZ/T 81006-2017;

"19 utility model patents in the field of pants": "ZL 2013 2 0173590.9; ZL 2016 2 1352782.6; ZL 2019 2 2066704.X" and so on.

"23000 stitches, 108 procedures, 30 times of ironing": Jiu Muwang trousers craftsmanship.

"The stretch rate is as high as 4 times that of ordinary fabrics": the result of the certified testing agency's test results, compared with the brand's ordinary fabrics.

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