Xifanya builds China's pregnant version of ZARA pregnancy industry first fast fashion brand

Xifanya builds China's pregnant version of ZARA pregnancy industry first fast fashion brand

Fast Fashion (in English) is a concept that originated in Europe in the last century, or McFashion. He took McDonald's Mc, which means to transform fashion into “McFashion”, and to make the public affordable and luxurious. Changeable fashion combined, like McDonald's selling "fashion" is the purpose of Fast Fashion. Fast Fashion's newness, trend, scarcity and great price four-point core philosophy meets the expectations of consumers around the world. Since the fast fashion global representative brand ZARA landed on the Chinese market in 2006, the “fast fashion” brand economy has rapidly emerged in China. H&M, Mango, New Look, Topshop, Naf Naf and Other international fast fashion brands outside ZARA have entered China. In the market, fast fashion brands such as China's local apparel, bags, shoes, etc. have also “washed their eyes off”, and the Chinese and foreign fast fashion brands have evoked a clarion call in the Chinese theater. The world’s most authoritative fashion forecasting and trend analysis agency WGSN in the UK predicts that the concept of fast fashion will become the main theme of the fashion industry in the next 20 years.
So that during pregnancy, women can also wear their favorite cowboys and beautiful YYs as usual. They can enter and leave the office in stylish and generous fashion, or walk parks. Women can become pregnant and they can keep up with international fashion trends. Mummy is easy to own, this is the brand concept of Zefan Ya.
Xifan Ya was originally a young girl fashion brand in Zhejiang. After many years of galloping in the clothing market, it has accumulated a wealth of industrial advantages. In 2005, after knowing that China's maternity wear market lacked fashion, two pregnant women's clothes were immediately released - washed Korean women's jeans and imitation Dior's T-shirts. The first round of test water victory, the first batch of more than 500 pieces of clothing will be rushed to a listing. The costumes originally designed with international trend elements were so popular in the maternity dress that Mr. Fang, the chairman of Xifanya, lamented. In 2006, Sepia officially gave up women's entry into the pregnant market, took the pregnant women's fashion route, staggered the competition with the previous pregnant brand, with fashionable style, comfortable version, elegant fabrics, exquisite workmanship and accurate price positioning. By the likes and pursuits of agents and consumers, it became the representative brand of China's pregnant equipment.
A survey conducted by a well-known domestic consulting agency has revealed that there are not many pregnant women's fashion brands in the country and that outstanding brands are rare. However, with the large number of expectant mothers after the 80s and 90s, pregnant women's fashion will enter a golden era because of the 80s. The 90th generation is a generation that grows in rich materials and is a dominant consumer group of fashion products. Their pursuit of beauty and fashion during pregnancy is as fervent as when they were not pregnant. The “big belly economic era” has officially come.
According to a high-level executive from Xifanya, Xifanya has set up an information collection center in Hong Kong and Milan, Italy last year, with the goal of keeping the trend and fashion of its products closely in line with international trends. In the next step, the company will set up marketing companies in key cities such as Hangzhou, Shanghai, Nanning, Shijiazhuang, Harbin, Zhuzhou and Fuzhou to speed up the market layout. It is planned to achieve the goal of 2,000 nationwide chain stores in 2015 and become China's Zara version.