Who owns the baby's economic nugget password?

T100 parent-child children's wear led the Pearl River Delta baby industry "sports autumn spot soldiers"

Trends tend to mean unlimited potential wealth, but who will be the trend's successful digger? From September 12th to 14th, in response to the baby booming economic trend, the 2009 Guangzhou International Pregnancy and Baby Products Fair was held in Guangzhou Jinhan Exhibition Center. The children of the Pearl River Delta, T100 children's wear, life baby and Xingyue toys, etc. Lu Junma collectively participated in the big review.

It is understood that this exhibition is sponsored by the Guangdong Provincial Light Industry Association and the Preparatory Committee of the Guangdong Pregnancy and Infant Products Industry Association. Numerous children's products companies and organizations are involved, covering children's wear, children's shoes, toys, books, videos, baby products, and professionalism. Infants and young children photography, early childhood education and baby bath room.

The children's products industry has such a large amount of energy, which is derived from the general trend of social development in China. Some experts pointed out that China will enter the fourth peak of childbirth, and by 2010, the number of newborn babies will enter the peak period. This triggered a full-scale outbreak of the "baby economy". Relevant information shows that since 2000, the growth rate of China's baby industry has reached as high as 30%, and it has become the largest consumer of baby products after the United States. By 2010, it will be expected to enter the “trillion-dollar club”.

According to the introduction of Xiang Xiaomei, director of the Institute of Industrial Economics of the Guangdong Provincial Academy of Social Sciences, under the influence of the financial crisis, the domestic infant industry in the first half of this year did not fall, but the profits of manufacturers and merchants increased by 79%, while 14% remained unchanged. %decline. "It can be seen that the infant industry has strong anti-crisis capabilities, and the infant industry can be a breakthrough in boosting domestic demand in the post-crisis era."

In order to dig up the baby economy, all parties are also racking their brains. In this exhibition, various companies are trying their best to show their own brand and product charm, but who will stand out? According to Dong Wenmei, general manager of Guangzhou Yiba Children's Products Co., Ltd., a brand with style can go far.

Different from the generous input and intensive product display of the colleagues, Guangzhou City has created 100% Children's Products Co., Ltd., the main brand of T100 children's wear. Although it is a simple concept display in the space of 72 square meters, it still attracts many The attention of professionals and ordinary audience.

It is understood that the T100 parent-child children's clothing based in Guangzhou is the dark horse of the Chinese children's wear industry. After six years of business, T100 has always insisted on high-end fashion brand positioning. It has not only successively set up counters in famous domestic airports such as Beijing Capital Airport, Shanghai Pudong Airport, Shenzhen Airport, Chengdu Airport and Qingdao Airport, but also in Beijing Lufthansa, Guangzhou Tianhe City, etc. The layout of high-end shopping malls in large and medium-sized cities is in line with numerous international brands.

As the organizer of this exhibition, Yang Dahang, vice president of the China Light Industry Council and president of the Guangdong Provincial Light Industry Association, said that Guangdong is not only an important consumer market for baby products, but also a major manufacturing province for such products. Take the toy industry as an example, Guangdong's toy production value accounts for 70% of the country's total. The production of children's wear has reached more than 300 million pieces, and it also ranks first in the country.

However, there are also many problems in the pregnant, infant and child supplies industry in Guangdong. Yang Dahang pointed out that the industry is not standardized and orderly, lacks coordination and management, the scale of the company is small, there are few well-known brands, excessive levels of homogenization and competition, and uneven service quality all hinder the healthy development of the baby industry.

"T100 will uphold high-end, stylish and warm features in the end," said Dong Wenmei, although everyone is optimistic about the baby economy, but the baby economy is now more like a Red Sea, regardless of whether the positioning of high-end or low-end, only their own distinctive The style, the real difference can stand out.

According to another understanding, in order to regulate the development of the industry, the Guangdong Provincial Light Industry Association has joined dozens of manufacturers of baby products for pregnancy and infants and jointly initiated the establishment of the first provincial-level pregnant and infant industry association in China.