In September 2013, Suning Cloud Business signed a strategic cooperation agreement with Lindex, a well-known international fast fashion brand in Sweden, and became Lindex's distributor in mainland China. According to the plan at that time, Suning Cloud and Lindex will use their respective retail and production advantages. With the O2O integrated retail model, Lindex will launch online and offline franchise stores to quickly increase Lindex's market share in China.

Finnish retail giant Starkman announced on March 20th that Suning Cloud has unilaterally canceled its franchise agreement with its subsidiary Lindex. Currently, Starkman is evaluating the corresponding legal consequences with Lindex.

Starkman stated in his official website’s announcement that the cancellation of the agreement will not have a significant impact on Stockman’s 2014 performance, as its original store-opening plan with Suning Cloud Commerce started mainly in 2015.

In September 2013, Suning Cloud Business signed a strategic cooperation agreement with Lindex, a well-known international fast fashion brand in Sweden, and became Lindex's distributor in mainland China.


According to the plan at that time, Suning Cloud and Lindex will use their respective retail and production advantages. With the O2O integrated retail model, Lindex will launch online and offline franchise stores to quickly increase Lindex's market share in China.


In the strategy of Lindex developing into a global market brand, international expansion and franchising play an important role. Starkman said that this cooperation has delayed the pace of Lindex's entry into the Chinese market, but the company will continue to seek other opportunities.

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December 19, 2020