OASIS Women: Leading European Trendsetters in China

OASIS Fashion Women

One of the most representative fashion stores in the UK, OASIS, the latest concept store in the world, has recently settled in Shanghai and showcased women's style costumes in an absolutely futuristic shop design.

OASIS Fashion Women

The parent company of the OASIS Group, MOSAIC, is the second largest fashion group in the UK, after TOPSHOP, and is known as the “vane of European fashion women”. OASIS is dedicated to providing fashionable beauty services to urban women aged 18-35 years. Since opening its first store in London in 1991, OASIS has rapidly expanded to over 300 stores and stores in the UK and Europe. Stores have been in more than 50 countries and regions. In the spring of 2004, OASIS selected China as the first stop in Asia, leading H&M, ZARA and other fashion casual wear predators to enter the Chinese market. With its profound English culture and international brand fashion tastes, OASIS quickly won the favor of Chinese urban women. In 2005, when the President of Iceland visited China for the first time, he also had an exclusive visit to the OASIS store, which caused a shock to the industry.

The OASIS brand pays attention to the traditional concept and is famous for different styles of store design. The design of each fashion store will fully combine the beauty of the building and the local features. It will melt into the absurd artistic elements in the window design and make full use of various props to strengthen it. Its uniqueness, trying to reflect the most fashionable feeling of the season. The launch of its latest concept store in Shanghai was confirmed once it was confirmed, aiming to consolidate the status of OASIS as a pioneer in the fashion retail industry.