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Mention luxury bags, the first think of what? Many people's answer will be LV - Louis Vuitton (Louis Vuitton). Able to make their own brand synonymous with luxury, Louis Vuitton has gone through 152 years. Louis Vuitton has what kind of story? Below, with Xiaobian look at the LV brand story! LV first generation founder of the nineteenth century, a special aristocracy for the palace baggage luggage technician, his production of luggage of sophisticated technology, gradually spread from Paris to Europe, a travel symbol of the most sophisticated. Out of the leather, scarves, or pens, watches, and even clothing, Louis Vuitton are based on exquisite, quality and comfortable travel philosophy for 150 years, as the basis for the design departure. Louis Vuitton was founded in 1854 and is now part of the Moet Hennessy Louis Vuitton Group, a French luxury specialty. The founder is Louis - Vuitton himself. Louis Vuitton revolutionized the creation of a flat-top leather suitcase and opened its first store in Paris. Like today, his design is quickly plagiarized and the flat-topped square suitcase becomes the trend. Louis Vuitton luggage first gray canvas veneer, 1896, Louis - Vuitton's son George with the father's short name L and V with the flower design, today is still renowned international interweave letter printed MonogramCanvas style. In 1997, New York designer Marc Jacob joined LV to infuse a new vitality into the boutique brand symbolizing Paris tradition. In March 1998 he never LV garment production, put forward "from scratch" minimalism philosophy, access to global fashion positive affirmation. LV all kinds of travel bags, handbags, backpacks, you can put a variety of documents wallet, passport holders and other styles, about a month will launch new products, new style. Whether it is fashionable ladies or mature men, and even lively young people, can find their own in the LV leather goods. Subtotaled LV can be tailored to different needs, whether it is two bottles of wine can be placed, folding tables and chairs, are showing the true symbol of "LV Travel Philosophy." In the early stages of LV development, the 1850s, LV won the first wave of consumers by its quality - the Royal Palace. For them, the reason to buy Louis Vuitton is simple: easy. LV for this period for the target consumer, LV represents the quality; strictly speaking, LV advocate of the concept of "travel" brand connotation has not yet fully formed. In those days without mass media, LV was able to spread in the upper class, rely mainly on word of mouth among the members of the upper class. With the footsteps of French aristocrats traveling, this spread of word of mouth also spread throughout Europe, initially between the European courts, and later to the aristocrats of the European continent. The spread of these people's credibility in increasing credibility while also increasing the LV brand texture and consumer identity. From the beginning of the design to the present, the uniquely patterned "LV" logo printed canvas bag, with a wealth of legendary and Athens design and become a classic fashion. 100 years, the world has undergone many changes, the pursuit of people and aesthetic concepts also change, but Louis - Vuitton not only reputable, and now maintain an unparalleled charm. The birth of the "LV" brand is of epoch-making significance to Louis Vuitton. It enabled Louis Vuitton to embrace the concept of brand as a symbol of the brand, opening the Louis Vuitton brand era and becoming a symbol of Louis Vuitton products. "LV" is a noble symbol in people's minds. People who own "LV" and aspire to own "LV" psychologically form a common value orientation and emotional experience.
August 13, 2021