Recently, Shanghai New Beach opened a new flagship store in Hong Kong. The new flagship store is located in the busy pedestrian street and commercial area of ​​Tsim Sha Tsui, facing Victoria Harbour and Star Ferry Terminal. The Shangri-La Hong Kong flagship store building is a typical Shikumen building in Shanghai. The exquisite workmanship design and the quaint interior decoration of the store are in line with the brand essence of Shanghai's beach and convey the elegant and dignified, luxurious classical beauty of the East.

Shanghai Tang has been operating on the Chinese mainland for six years. Now the domestic situation is bullish.

Hong Kong flagship store on the beach

Recently, Shanghai New Beach opened a new flagship store in Hong Kong. The new flagship store is located in the busy pedestrian street and commercial area of ​​Tsim Sha Tsui, facing Victoria Harbour and Star Ferry Terminal. The Shangri-La Hong Kong flagship store building is a typical Shikumen building in Shanghai. The exquisite workmanship design and the quaint interior decoration of the store are in line with the brand essence of Shanghai's beach and convey the elegant and dignified, luxurious classical beauty of the East.

Chinese consumers upgrade their image on the beach

The company’s top executives believe that the financial crisis has made China’s image in the world much bigger. If the renminbi is stronger than the US dollar, then China will be the second or third largest country. Chinese consumers welcome high-end brands.

Autumn and winter new theme on the beach

This time, a shanghai Tang costume show and reception were held in a warehouse in the south of Shanghai, which was the largest event held in Shanghai in the past seven years. Shanghai Tang is a luxury brand that originated in China. Many Chinese elements are used in the design. However, the clothing is very flexible and different from the traditional Chinese clothing. The Chinese element plus luxury brands believe it is in the domestic market. It is very promising.

The autumn and winter new products on the beach are distinctive and prominent. They are composed of three series: one is the KALEIDOSCOPE series mainly based on the kaleidoscope pattern; the other is the natural series inspired by the natural motifs and joined in the hand-painted flower batik printing pattern; This is the Cubism and Art Deco trend series. The costumes fully use geometric patterns and abstractions and represent longevity patterns.

Shanghai Tang now spends 60% of its business in China is consumed by the local population, and the remaining 40% come from tourists from all over the world. Shanghai is a source of inspiration for the brand, and of course it is an area that needs to be expanded. Now Hong Kong is also the market targeted by the Shanghai Tang brand.

At present, the brand has a total of 12 stores in China, which are first-tier cities such as Shanghai, Beijing, Guangzhou and Hangzhou.

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