Let consumers pay for innovation with the designer's vision?

Not long ago, I took part in a forum lecture in the jewelry industry in Shenzhen. Most of the attendees were engaged in the jewelry sales industry , and there were jewelry designers. The theme of this lecture is what I don't remember. I only remember that everyone was suffering. What impressed me the most is that "gold can only be sold in grams, no one goes to see the shape."

The jewelry industry is a typical profiteering industry. Why are everyone suffering from it? Compared with other retail industries, I will be relieved: the purchase of 100 items will be 120, 20 pieces of net profit; and the jewelry industry will enter 100 pieces of gold. It is necessary to ask people to process, put on the counter, and sell it to sell the price of 120. It seems that the processing of gold is not to add value to gold, but to become a step to sell gold, the designer's work has become completely dispensable. Although a good design can increase the sales of a certain jewelry, but the final consumer is only willing to pay for the material, which has caused the current situation of the jewelry industry.

The Internet has been criticizing China's poor ability to innovate independently. I think it is biased. Not without innovation, there are few people paying for innovation, and the example of buying and selling gold from above is evident.

After I came back, I was always thinking about ways to change the status quo of the jewelry industry and even change the attitude of everyone. Although it is difficult, it is better to do nothing.

I am engaged in the Internet. The first thing that comes to mind is to use the Internet. Using micro-broadcasting, WeChat marketing directly denied it. It just moved the counter to the Internet, and it didn’t make any sense to change the attitude of consumers. I feel that to make consumers appreciate the value of design, we must turn consumers into designers. When he spends his mind and time designing something, he will definitely not sell it at a low price. That is higher than the price of the material itself. After consumers accept the idea that “designers are valuable”, they are naturally willing to pay for the design of others. Of course, this is the ultimate goal. The road to achieving this goal is extremely rough, but there is no trace. Below I try to gradually achieve the goal of "everyone is a designer" with the development of ideas.

First of all, the network has the function of gathering popularity, so a website is essential. The content of the website can start with jewelry design. After all, this is an urgent problem to be solved. But the theme of the website is not the jewelry itself, but the designers. The website should start with the designer, open a column for each designer, and then put the pictures of their works into the work column, and then with the design instructions, materials, craftsmanship and so on. The most important thing is the design description. Using a "story" to illustrate the design ideas and design highlights, these are all valuable. Once a consumer agrees with the designer's design ideas, they can place an order on the website. On this website, consumers buy designs rather than jewelry.

If the site can operate for two years without failing, consider expanding the scope of influence. After all, our goal is to change the consumption concept of the Chinese people so that the Chinese can pay for innovation.

The next step is to jump out of the jewelry industry and turn consumers into designers. However, professional design is not a one-off event. Without the support of professional knowledge, ordinary people simply cannot get started. So a simple design tool is essential. Just as the popular simple website building tools allow people who have not been exposed to website construction to build their own websites, use simple tools to design everything they can imagine. Although the design of this kind of thing is of little value, it is also good for consumers to entertain themselves. With 3D printing technology, the consumer's graffiti design can be turned into a real object, and then sold back to its designer, but also for the website. Bring a lot of cash flow.

If the site is full of "guest designers" who can't produce value, then the site will eventually die. After the website has successfully attracted a large number of “guest designers” with simple design tools, it will soon be “Shari Gold Rush”, so that ordinary people who have the potential of designers can shine on the website.

Specifically, it is an open column that allows ordinary people to have their own columns. Just like the original jewelry designer column, every “guest designer” can also put his own work in the gallery. Whether it's a physical object or a design drawing, it can be shared with other “guest designers”. If someone wants to buy, the website is responsible for "copying" the physical item and mailing it to the purchaser. Of course, as a designer of a product, it is naturally possible to obtain a certain amount of compensation from each purchase behavior as a design fee. With the encouragement of money, “Guest Designer” is naturally working harder to learn design, use more professional design software, do more professional design, and eventually become “elite designer”. This is actually a process of creating a civilian hero.

When these "elite designers" are screened out, it is natural to increase publicity and promote their event marketing from ordinary to successful. Before that, they should help them apply for a design patent, and then buy out the valuable patents to be produced by the factory, or sell them to the factory at a high price after event marketing.

Imagine that each of the selected design works is one of the best choices, plus the story marketing of the silk rebellion, plus the event marketing that the website will help, how much value these works will bring to the website. But these are not enough.

When the website holds enough patents, it is necessary to consider moving to the next line. With so many patent resources to negotiate with the provincial governments to let them sell land at a low price, the exchange conditions are to promote the development of local innovation, and those patents are proof of ability.

After the land was acquired, the Association of Inventors was built. Copy the online model, provide free materials for local inventors, professional counseling, etc. After the emergence of valuable inventions, help them apply for patents and help them turn patents into products. I will not repeat the value of it, too much.

The focus is coming soon. If I only profit from the design of others' inventions, it will not help the promotion of the people's ability to innovate. What I want is a benchmark, a benchmark for innovative ideas.

After all the inventors' associations across the country, I will imitate the trade unions in the novel and establish a hierarchy. Each inventor can be level-certified at the association, with different levels giving different privileges. The highest level can use almost all the resources of the association. This will change the negative attitude of Chinese people towards innovation and promote the ability of Chinese people to innovate.

Sorry, I am a little angry, I actually talked about the design of the jewelry market, talked about invention and creation, and talked about the innovation ability of the Chinese people. It is easier to develop according to this idea. Right is my little YY.

Although I don’t report hope, I still hope that there will be angry youths who can contact me and work together to change the innovation ability of the Chinese people.

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