Kunming builds the world's emerald capital

With the rapid development of China's economy and society, jewels and jade have gradually become popular commodities with strong value-added and artistic features. The consumption of jewellery and jade has shown a diversified character. At present, the pace of industrialization of jewellery and jade has been accelerating, the characteristics of the industry are obvious, and the penetration into Other industries is also expanding. In Yunnan, the jewellery jade industry represented by Jadeite is conducive to stimulating consumption, expanding domestic demand, optimizing industrial structure, promoting economic growth, and promoting the building of a strong green economy; it is conducive to consolidating the historical status of “Yuyu Yunnan” and allowing the jewellery industry With its unique deep cultural connotations, it will serve the construction of a strong province with strong national culture; it will help build Yunnan into a bridgehead opening up to the southwest.

Yunnan's Advantages in Developing the Jewellery Industry With rich natural resources and cultural resources, Yunnan is adjacent to Myanmar, Laos, Thailand, Vietnam and other jewellery and jade production areas, as well as the bridgehead in the China-ASEAN Free Trade Area and other geographical advantages, inheriting and carrying forward the history of jadeite. Based on the essence of culture, it has developed into a famous emerald province at home and abroad. Together with these countries, Yunnan forms the world-famous jewellery and jade producing area and distribution center. In addition, Yunnan jewelery and jade industry has been rooted in the vast tourism market, becoming Yunnan's image products and special high-value tourism products. “Because of the spontaneous consciousness of tourists shopping, jewellery and jade have formed a very promising consumer market in the tourism industry.

At present, all types of jewellery and jade enterprises in the province have grown to over 10,000. Taking Kunming as the center, it includes the terminal retail markets of Xishuangbanna, Dali, Lijiang, Shangri-la and other scenic tourist areas. At the same time, it connects the hot spots such as Ruili, Yingjiang, Tengchong and other traditional ports, as well as related industrial bases and other three-level market networks. Initially, the basic industrial pattern of “one center, two gold lines, and three hot spots” has been formed.

Yunnan's development of jewellery and jade industry not only has superior geographical location and resource endowments, but also has strong market demand, special brand effect, good industrial support and relatively complete local regulations and other advantages. The jewellery and jade industry is a booming industry that develops rapidly in the world today. Its development is not only conducive to stimulating consumption, expanding domestic demand, optimizing the industrial structure, and promoting economic growth, but also helping to consolidate the historical position of “Jade out of Yunnan”.

Kunming has become the hub of jadeite trade. Kunming is a natural landscape and cultural landscape. The unique location of the “East Coast of Guizhou, Yunnan, Guizhou, and the Tongchuan, the Northern Capital of Sichuan and the Central Plains, the South and the South, the Old and the Thai and the Cambodia, and the West of the Myanmar and the India and Pakistan” make Kunming an important window for the spread of traditional Chinese culture and the absorption of exotic Chinese culture. Culturally important channels and portals. In the process of long-term absorption and absorption, Kunming has formed an urban culture characterized by eclecticity and eclecticity. It has become an important channel and merchant gathering place for jadeite in China. It is also recognized as an emerald marketing, processing, trade, scientific research, appraisal, education, and culture in the industry. Communication Center.

With the history of "beautiful jade coming out of Yunnan" and the concept of actual consumption that has been reformed and opened for more than 30 years, the king of jade has been consistently recognized at home and abroad. In terms of composition, Kunming holds about 70% of the market share. Among the more than 3,000 jewellery companies in Kunming, there are various grades of jade sale malls and brand-name jewellery companies that specialize in jade jewelry, as well as international and domestic first-line jewellery brands.

In the national jewelry market, the jewellery market in Yunnan, especially Kunming, ranks among the top in terms of total sales, integrity management, industry standards, and quality assurance. Kunming is already the center of jewellery distribution in the province and even in the west of China. The Kunming municipal party committee and the municipal government proposed to create “rich and strong Kunming, vibrant Kunming, cultural Kunming, ecological Kunming, and harmonious Kunming” and placed “culture” at the important pivotal location of the past and future. The program for building "Cultural Kunming" has been initiated and created favorable conditions for the development of cultural industries including jade culture. In terms of policy, the provincial government will soon issue a series of supportive policies and measures. Kunming's jewellery, especially the jadeite industry, can be said to have taken up time, places, and people.

After the talents of Kunming jewelry industry converged and the industrial Chain has formed reform and opening up, the first jadeite market spreads out from Kunming, and the jadeite industry welcomes new students in Kunming. Especially in the past ten years, Kunming has cultivated a large number of jewels that enjoy high reputation at home and abroad. Jade research, development, appreciation, marketing senior talent and skilled carving artistes. An “Emerald Industrial Chain” based on Kunming and based on Dehong and Baoshan has been formed and is driving the rapid development of the jewelry industry in Yunnan.

90% of the high-quality jewellery education resources brought together in Kunming include postgraduate, undergraduate, specialist, technical secondary school, vocational high school and jewellery vocational education and training. Jadeite deserves to be a Kunming jewelry education breed with inherent advantages.

Yunnan is the first province in the country to independently establish a jewelry quality inspection agency. The Research Institute of Jewelry and Jade, such as the Yunnan Jewelry Quality Inspection Institute, through long-term and unremitting research, formulated China's first “Fertilizer Grading Standard” in 2002. In 2009, it successfully developed the first product that can be used in production, processing and consumption in China. Guided by the practice of "evaluation of the quality of jade jewelry" local standards, the end of jade jewelry consumption "look at the flower" history.

Today's Kunming, more and more domestic and foreign tourists, consumers are called "emerald city", "jewelry heaven." The Kunming Jadeware City, a jade industrialization platform integrating design, production, processing, wholesale, retail, tourism and shopping, and cultural industry base construction, has started construction; in the export processing zone of the Kunming Economic and Technological Development Zone, Jadeite Wool Trading, The industrialization platform of design, processing, wholesale and retail, and tourism and tourism is the foundation of the Yunnan Ziyun Jade Bird International Jewelry Processing Trade Base. Some investment projects are also in full swing.

Kunming's accelerating development of the jewellery industry is not only conducive to the development of Kunming, but also relates to the province's strategy of creating a jewel-rich jade province and a strong province. Accelerating the development of the jewelry industry in Kunming requires the guidance and debut of jade and the establishment of Kunming as the “Jade Capital of the World”, which will contribute to the rapid development of the jewellery and jade industry in Kunming and provide a large market for the development of the jewelry industry in Yunnan.

Making Kunming a Strategy for the Jade Capital The jewellery industry should take the scientific development concept as a guide, build a large jewellery province, enhance the overall competitiveness of the industry, and rely on existing industry advantages to improve market support services and optimize the industrial development environment. Technological innovation, management innovation and product innovation have created a multi-billion-dollar jewelry industry cluster and promoted the extraordinary and leap-forward development of the Yunnan jewelry industry. Adhere to the "Quality and Efficiency" development path, follow the "Quality revitalization strategy" and "standardization strategy" policy, take brand building as the center, drive industry development with brand names, and realize the leap-forward development of the jewelery and jade industry in Kunming and even Yunnan. , To guide and promote more companies to strengthen brand building and create more jewelry industry "Kunming brand", "Yunnan famous brand", "Chinese famous brand" and even the world famous brand.

The provincial party committee and the provincial government attach great importance to the development of the jewelry industry and are determined to study and develop the jewelry industry as an important industry. It is planned to use 5-10 years to transform the jewellery industry into production, processing and sales. With a background of over 100 billion yuan in industry, the jewelry industry in Kunming will surely usher in a new splendor.

Kunming has an unparalleled advantage in the history, culture and resources of jadeite jade. Jadeite has become an important pillar in Kunming jewelry and even wholesale and retail trade. Under the background of the rapid economic development in the country and Yunnan's strong support for the jadeite industry, Kunming seeks a differentiated development path. It will unite the province, the country, and the strength of the jewelry industry in South and Southeast Asia. It will rely on the geographical advantages of Ruili, Tengchong, and Myanmar. Through a multi-channel network to connect the world's global Chinese, Kunming will become an emerald capital of jade production, processing, and trade.

The development of jewelery and jade industry in Kunming, especially the jadeite industry, not only has strong market demand, special brand effect, excellent quality inspection power, good industry support, and relatively complete local regulations, but also has superior geographic location. Cultural heritage and resource endowments. Advantageous location advantages, generous investment in industrialization, profound basic research, meticulous personnel training, and strict market and quality control are combined to build a solid backing for the sustainable development of Kunming Jadeite and jewelry.

In the face of opportunities, Kunming should earnestly study and accelerate the industrialization of jewellery and jade, transform the advantages of Jadeite and other jewelery and jade resources, geopolitics and culture into the economic advantages of the industry, and strengthen the core competitive advantages of Kunming city. The “Jade Triangle” with Kunming as the leader and Dehong and Baoshan as the foundation has been formed in the form of the “Eupeater Bird” with Dali, Lijiang, Shangri-La and Yuxi, Pu'er, and Xishuangbanna as wings. This regional jadeite market is expected to become the world. The new core of the development of the jadeite industry.