Former NBA superstar Michael Jordan issued a statement to prosecute Jordan Sports and raised public opinion. Coincidentally, after understanding, the reporter discovered that Jordan Sports, which once had sales counters in some stores in Wal-Mart Beijing, is still missing. Michael Jordan's prosecution, the product from Wal-Mart from the United States withdraws the cabinet, two accidental events will inevitably lead people to guess.
"Jordan", one of our familiar titles, has a company called "Jordan Sports." This self-proclaimed national brand company sells more than 41.57 million pairs of athletic shoes. Perhaps you have already purchased one of them, but you may not Knowing that "Jordan trapeze" has nothing to do with "Jordan sports shoes."

Former NBA superstar Michael Jordan issued a statement to prosecute Jordan Sports and raised public opinion. Coincidentally, after understanding, the reporter discovered that Jordan Sports, which once had sales counters in some stores in Wal-Mart Beijing, is still missing. Michael Jordan's prosecution, the product from Wal-Mart from the United States withdraws the cabinet, two accidental events will inevitably lead people to guess.

According to foreign media reports on February 22, the former NBA superstar Michael Jordan will file a lawsuit against a Chinese court to sue Jordan for sports infringement. Jordan said that the company used his name without his consent. I was very disappointed to see this company using my name to do business. They used the '23' number and also wanted to use my child's name.

On the 23rd, the domestic media also carried out follow-up reports on the above-mentioned news reports and caused the netizens to pay close attention. On the same day, Jordan Sports issued an emergency statement on the media’s discussion of the prosecution of the company’s basketball player Mr. Michael Jordan, claiming that the company is highly concerned about this incident. However, as of the midnight on February 23, the company has not received notification of any court in the country.

Jordan Sports' Wal-Mart counters disappear

Jordan Sports, the company that was born in Fujian and claimed to be a national brand, specializes in sportswear and footwear products. The company’s IPO application was approved in November last year, but it has not yet started the IPO.

In order to understand more about the situation of Jordan sports, the reporter went to the Baili Sunshine Store in Walmart City in the north of the Fourth Ring Road and found that Jordan Sports, which is still in normal operation in 2011, has already evacuated in a special hall in the supermarket. When consulting the staff in the supermarket and the staff in the customer service center, the staff members responded with “remove the counter” and “can withdraw the counter”.

In order to further understand whether Jordan Sports has cooperation with Wal-Mart, the reporter tried to contact Jordan Sports Co., Ltd. ("Jordan Sports") customer service for consultation, but it is curious that the Jordan Sports Customer Service Hotline 4007-032-333 has been in "You dialed user busy" status.

However, according to Jordan Sports official website information, its current sales outlets in Beijing still provide information about the outlets of the Beijing Bundle Mall (BJ-07009).

According to its Jordan Sports official website, there is also a Wal-Mart Store in Yanshui Road, Yanqing County, Beijing (BJ-10017), but when calling Tel. 010-69105100 at Yanqing Zhashui North Street, Wal-Mart Shopping Plaza, Staff said that there are no Jordan Sports Shoes related products in the store.

Call the Wal-Mart Plaza Beijing Zhichun Road Branch Customer Service Hotline 010-58733628 Asked if the Jordan brand had sales in Wal-Mart, the operator said, "The store did not sell Jordan sports shoes, and some things should be 2 or 3 years ago. ."

International Brand Settlement Strategy Shocks Michael Jordan Receivables Soar to Landmines

It is still not clear why Jordan Sports evacuated Wal-Mart. The reporter saw on his official Taobao Mall (Tmall) Jordan flagship store that, as a company positioning low-end sportswear and footwear companies, its Jordan sports apparel was at least 60 yuan, and the most expensive was only 339 yuan. The highest price of sports shoes is only 280 yuan. With Li Ning, Adi, Nike and other sports prices exist in a clear spread.

However, through its strong market share in the second-tier and third-tier cities, especially in the East China region, sales revenue reached 2.912 billion yuan in 2010. The letter from the CSRC's website, the Jordan Sports Prospectus (draft), also shows that it is in East China. The income accounted for 34.68%.

However, according to analysts, the strategies of “encircling the cities in rural areas”, such as Jordan Sports and Anta, are currently facing the strategic blow of some international brands starting to implement “subsidence” to second and third-tier cities.

The reporter sorted out the financial data of its prospectus and found that as of the first half of 2011, Jordan sports inventory was 199 million yuan, and the ratio of inventory total assets increased from 7.43% at the end of 2010 to 9.4%. The rising inventory of the sportswear industry, which is extremely sensitive to popular trends, will undoubtedly increase the pressure on the company to break down.

In addition to inventory, Jordan Sports accounts receivable data is even more worrying. In 2008, 2009, 2010, and the first half of 2011, accounts receivable were 54.2201 million yuan, 13562.26 million yuan, 409.2017 million yuan, 60,349,400 yuan respectively. Yuan accounted for 9.29%, 14.56%, 19.62%, and 28.36% of the total assets. The ratio of accounts receivable to income also soared from 10.45% in 2008 to 35.09% in the first half of last year.

Relying on dealers to lay channels to sell goods, dealers have helped the company to quickly open up the market, but it also leads to the risk that Jordan Sports has to rely on authorized dealers as a whole.

The explanation of Jordan Sports’ accounts for accounts receivable should also prove the above risks. It stated that accounts receivable mainly consisted of receivables from dealers. In order to help dealers have more funds to invest in the market, accelerate product sales and reduce inventory, the company’s remittance to dealers was appropriately relaxed, resulting in increased accounts receivable. .

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