In the first half of the year, light industry profits increased by 11.19%

In the first half of this year, China’s light industry profits increased by 11.19%, which was higher than the growth rate of main business income by 1.02 percentage points. However, the main business profit margin was lower than 2012 and 2013 levels, and the entire industry continued to operate at a low level.

At present, China's light industry is facing problems such as slower consumption growth, rising cost of labor and environmental protection, and serious protection of export trade. The industry's development speed is slowing down. In the first half of the year, the industry's total revenue from main operations was 10.21 trillion yuan, an increase of 10.17% year-on-year, still operating in the stable range.

“The slower the growth rate, the more attention should be paid to branding and value.” Wang Tongsan, member of the Chinese Academy of Social Sciences, said that brands reflect the maturity of the industry to a certain extent, and that due to brand issues, China’s annual direct and indirect losses amount to 1 trillion yuan. Dollar, corporate brand awareness is not strong, brand building methods behind. "Foreign companies with the "foreign brand" easily earn about 85% of the profits in the industry chain, but we are hard for about 15% of the profits."

Wang Shicheng, vice president of the China National Light Industry Council, said that with the advancement of industrial restructuring, light industry must also promote the increase in value-added products and brand value, and increase the development space of advantageous enterprises.

He said that the current corporate brand value does not fully reflect the value of the product itself. It is keen to rank and the in-depth analysis of the ranking results is not enough. China National Light Industry Council will promote the construction of the brand value evaluation system for the light industry, promote the delinking of the entrepreneur’s own value and brand value, scientifically measure the brand value, and promote the formation of the brand trading market.

In addition, the brand laboratory of China Light Industry Information Center also released the brand value of the first four furniture companies participating in the brand value assessment.