After more than 10 years of development, e-commerce has formed a huge user scale in China. All small and medium-sized enterprises have carried out online trade to open up markets, and e-commerce has become an inevitable choice for future SMEs to open up the market online.

According to the survey data of China B2B Research Center, as of June 2009, the number of SME users using third-party e-commerce platforms in China has exceeded 10 million, and the size of online shopping users in China has exceeded 100 million.

Experts at the B2B Research Center believe that SME users and their groups of businessmen who use e-commerce and informatization to engage in online trade are becoming the mainstay of the information society and economy, and are playing an increasingly important role in the national economy.

With the development and growth of such groups, traditional business rules and business order are being re-constructed, new Internet-based e-commerce business rules and business order are being built, and social platforms based on virtual platforms are beginning to take shape. Such groups of businessmen with strong ideas, strong sense of crisis, innovation and entrepreneurship, and diversified channels are becoming the “trends” to lead China’s current economic transformation and upgrading.

At the same time, the online shopping community that was born and raised together is changing the traditional Chinese consumption patterns, cultures and people's lifestyles. From 2007 to 2009, the number of Chinese netizens has increased dramatically, and while the number of netizens has increased dramatically, the proportion of Chinese netizens' shopping has also increased.

However, we should also clearly see that the shopping potential of Chinese netizens has not been fully released. In countries with high Internet penetration rates such as Europe, America and South Korea, the proportion of online shopping among netizens has exceeded 2/3. Major online shopping websites are committed to creating a simpler and more convenient shopping platform. The threshold for online shopping is getting lower and lower. As long as you can access the Internet, you can learn online shopping.

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