Anta joins Amazon

In recent days, after Amazon.com and international brands Adidas and domestic brand Peake successively landed on Amazon, they once again expanded their sports category and became the first B2C partner in Anta, the second largest sports brand in China.

The cooperation enables consumers to purchase the most comprehensive selection of ANTA brands including apparel, footwear, and accessories through Amazon. By the end of this year, there will be nearly 1,000 Anta products on Amazon.com and Peak. In the same way, Anta and Amazon take the brand cooperation route, carry out direct supply from manufacturers, and have sufficient inventory protection to ensure that every consumer can buy their own suitable size.

It is understood that the first batch of Anta shoes will include running shoes, basketball shoes, soccer shoes, shoes, casual shoes, comprehensive training shoes and many other categories. All goods remain authentic, low-cost, convenient and consistent style, and free delivery .

As the second-largest sports brand in China, Anta has been playing steadily in the Chinese sportswear market since its inception in 1994. Xu Bin, head of the e-commerce department of Anta, stated: “The first step in entering e-commerce, we hope to expand the trusted channels and make Consumers can more easily understand our brand and reach out to our products. Choosing to join Amazon will allow netizens to 'rest assured' to purchase online."

Zhao Xinyu, head of Amazon Shoes, said: “This is the embodiment of the spirit of domestic products. In addition to providing more selections, sports products of different colors and price points to consumers, this is also the current life of people, work pressure, need to be more More physical spirit to stimulate and ease the needs."

In addition to price gains, consumers are taking the cost-saving route on the road. There are netizens who say daily: “Since Elva Hsuan endorsements, she liked the brand very much. Now, from a family with a 40-degree sun, it’s time to move. One finger is all resolved. Anta's touch network is truly convenient."

For the cooperation between Anta and Amazon, an industry insider said: "As the department store of China's e-commerce continues to deepen, online stores like Amazon.com have made many users develop 'store shoes to check shoes and go back and buy online.' The habit. The impact of this consumption model on physical stores has been revealed."