To enter the sales battlefield, you need the trust of your customers. In order to win in the fierce market, you need more than that. You need the trust of your customers, you need to exceed the level of trust, you need to exceed the customer's trust in the competitors. This kind of trust is high enough to overcome the fears and delays of future customers' hesitation, delay, and opposition to purchase.

“Everything matters!” is a more important sales rule, especially if you are trustworthy. One of the characteristics of a true professional is that he understands the truth that "the little devil is difficult". All the details are like little devils, which can make you successful and can make you fail. Everything that involves the details is important.

Wolfgang von Goethe, a distinguished philosopher and writer in history, once said that the great invention in his time was "double-entry bookkeeping". Why did he remember this simple book among others? When the impression of the account method is more profound than other contemporary great breakthroughs, he replied: "The importance and excitement of it is that it is very simple.

He pointed out that double-entry bookkeeping is a metaphor for life. This method of recording every dollar of money in and out of the enterprise is the reason why the modern enterprise system can be developed. All the money can be divided into debits and credits. From a simpler company to a larger organization, every penny can be recorded on the left and right of the books.

Goth feels that life is just like double-entry bookkeeping. Everything you do can be debited or credited on your personal life book. Everything that helps you and does something beautiful can be recorded as a credit. Every stupid or careless thing can be recorded as a debit. The great life is that the lender is bigger than the borrower. 'The tragic life is that the borrower is bigger than the lender. This is simpler. It is a way of invisible, everyone knows; and it writes down every account. .

Oliver Wendell Holmes, a US higher court judge, once wrote: "You can divide the world into two kinds of people: one divides the world into two kinds of people, and the other does not make a distinction. 'Now, I think you can divide the world into two kinds of people according to the attitude that most people think that everything is important. There is a kind of person who accepts and believes that everything is important and regards it as the law of life. These talents are A family in every field of life, and a person who can achieve high achievement.

The other is the person who wants human beings to make no distinction. They are those who believe that they don't have to do all the necessary effort to achieve their goals; those who believe that they don't need one step at a time to climb the ladder of success; those who are always looking for shortcuts; those who think No one sees people who don't care; those who fail after all, but turn back and blame everywhere. Others are trapped by him. They ignore the principle that everything is important and should take risks at their own risk.

This principle is very important in sales. A major sales case may fail because something is missing. One of the characteristics of a true professional is that everything is not risky. He will carefully scrutinize every detail. He will be fully prepared beforehand and will always put the important principles of everything important in his heart.

Everything you do during the sales process will increase or decrease the level of fear and risk pre-set in the minds of future customers. Future customers are particularly sensitive to the details of the salespeople. The minds of future customers are like computers. They start to add, subtract, and score points from the first contact with the salesperson. These cumulative impressions can affect a customer's confidence in deciding to continue to progress.

Your task is to become a supplier of low-risk products or services. This means that you have to do everything you can to make future customers not only trust you, but also trust.

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