U.S. casual brand IZOD teamed up with DiShang 2011 to fully deploy China

Fashion casual wear brand IZOD

Recently, the United States ranked second in retail sales, and the famous fashion casual apparel brand IZOD under the PVH Group teamed up with DiShang Group. It plans to launch the IZOD brand in China in July 2011. Dishang Group has obtained the exclusive sales and marketing rights of IZOD in Greater China (including Hong Kong, Macao and Taiwan) with its professional clothing production experience and strong domestic sales team. Both Dishan Group and PVH attach great importance to the opportunity for IZOD to enter the Chinese market. In particular, the mode of trial operation will open its first store in Beijing on December 29th.

Fashion casual wear brand IZOD

Through the actual operation of the market, collect valuable opinions of the consumer groups and make a warm-up work for the IZOD to fully enter the Chinese market in July 2011. The executive vice president of IZOD China, Mao Yuxi, said that the main purpose of entering the market through trial operation is to further understand the needs of Chinese consumers and strive to reach the price, type, design, and design of the international brand of men's and women's products IZOD. Style is most satisfied with Chinese consumers. Starting from July 2011, IZOD will lead the American-style simple fashion trend in China and fully infect China, the world's largest emerging market, with young, dynamic and dynamic brand spirit.

The IZOD brand originates from AJIZOD, which was run by Arthur James, the “King of the Queen” in the early 20th century. The company was authorized by the royal family to produce clothing for the Prince of Wales, the Duke of Windsor, King George VI, and the Kings of Greece and Iraq. In 1966, IZOD launched the IZOD® LACOSTE brand because the original brand holder obtained the agency rights for the LACOSTE brand in North America and the Caribbean. In 1995, the IZOD brand was acquired by the United States PVH Group, one of the world’s largest apparel groups, and has since become one of the group’s main brands.

In the past century, the IZOD brand has always insisted and advocated the relaxed, dynamic, sunny American style and American life philosophy. It is dedicated to providing consumers with a pleasant and convenient one-stop experience, “7 days a week at any time Travel to make casual choices and free collocations." In the IZOD store, consumers can purchase all the clothes needed from Monday to Sunday, and can wear different styles of dress according to different occasions, whether it is the pursuit of different personality trendsetters, or fashion style people looking for dress grades. , Or is the pursuit of health and environmental quality of people, can find their own character and coordinates in IZOD. The three most representative IZOD series, Collegiate, Jeans, and Rugby, represent the ivy-style campus style that perfectly combines popular elements and formal styles, with American cowboy styles and simple styles with pure American casual apparel fabrics and patterns. Casual attitude and colorful life style.

In addition to having a distinguished and distinguished brand history, distinctive brand connotation, and a brand spirit that is highly compatible with market demands, IZOD has an unmatched retail experience. As the second-ranked male fashion casual wear brand in the United States, IZOD has more than 10,000 sales outlets in the United States and annual retail sales of approximately US$900 million. Currently, IZOD is ready to copy the successful retail experience in the United States to China. It will adhere to the development direction of young and dynamic, and use brand spirit to infect China, the world's largest emerging market. Dishan Group plans to open 1,000 stores and counters in China in the next five years.

Mr. KEN WYSE, PHV’s brand licensing president, said: “We are very pleased to have such a partner that Dishan Group knows well about China’s domestic market. It is clear that there are successful elements in the local market, and we know more about product design and market positioning for the local market. As well as its retail strategy, it also knows how to approach young consumers in major cities in China.Incorporating IZOD's deep brand heritage and strong R&D efforts from the United States, we will tailor tailor-made international products for young Chinese consumers. It belongs to the Chinese young generation of American simple and fashionable life."