The World Popular Brand American Apparel Enters China

American Apparel will soon open a store in China, with locations in Beijing, Shanghai and Suzhou. AA will import garments produced in Los Angeles, USA, and sell them to China, and will provide Chinese store employees with salaries exceeding the US minimum wage standard. Although few people in the country know the brand of American Apparel, AA will continue to be sold in the traditional "unbranded" clothing in the store.

Last year, in South Korea to see American Apparel shop, the price of cotton Tee is about two or three hundred yuan. How AA will be promoted in China will be a huge challenge.

American Apparel Background

1 AA opened its first retail store in the Echo Park area of ​​Los Angeles on October 19, 2003. The company is considered to be the fastest growing retailer in the history of the United States.

2 AA has more than 160 stores in 15 countries, including the United States, Canada, France, Germany, Mexico, South Korea, Japan, Israel, Switzerland, Belgium, Sweden, Jerusalem, Italy, the United Kingdom and the Netherlands. In the past six months, AA has opened stores in Glasgow, Milan, Antwerp and Paris.

3 AA opens 2-6 stores every month.

4 There are 25 stores in preparation for opening. Cities include: San Francisco, Honolulu, New York, Dallas, Barcelona, ​​Liverpool and Sydney.

The average area of ​​5 AA stores is 3,500 square feet.

6 square feet of store sales are $1,000.

7 Each store has 15-20 employees.

8 AA's product line includes men's, women's, children's and pet outfits. AA clothing is aimed at young people, but classic styles such as T-shirts are suitable for all people.

9 AA's retail stores can make the area where stores are full of vitality. This situation was reported by the "Seattle Times" as a cover story.

10 All AA garments are produced in downtown Los Angeles, and AA pursues the highest level of product quality and creativity in the industry and is affected from employees to customers.