In 1989, the new energy appliance such as induction cooker landed in the Chinese home appliance market for the first time. After a long period of freezing, from 2000 onwards, the induction cooker began to gain with the improvement of people's quality of life and the gradual change of life concept. People's attention, the domestic induction cooker market has also begun to exert strength, the annual market growth is more than 70%, from the initial more than 1 million units soared to nearly 40 million units in 2005, the speed of development is very encouraging. In 2005, the induction cooker entered a new period of development. When people choose kitchen utensils, they will start to consider buying more environmentally friendly and stylish induction cookers as the main cooking appliances in the family. This provides a good market environment for the development of induction cookers. According to the statistics of Zhongyikang, the retail volume of the induction cooker market increased by 55.85% in 2005, and the retail sales of the market increased by 51.67%. The industry is optimistic about the sound of induction cookers, and it is predicted that the market capacity will approach 60 million units in 2006. Many manufacturers of induction cookers have expanded their production scale, and manufacturers without product lines have also launched the induction cooker project, preparing to gain a larger share of the market cake in 2006. Only at the Shunde International Household Appliances Expo in 2006, we can see that more than 80% of the participating home appliance companies have their own induction cookers on the booths of the exhibitors. Even the media said that this year’s Shunbo Fair is the induction cooker. At the 2005 Shunbo Fair, there were only dozens of companies that exhibited induction cookers. The rapid expansion of the size of the induction cooker can be seen from this! As for the situation in the first half of 2006, the induction cooker market is also developing in the direction of everyone's expectations: the market retail volume has increased by 49.77% year-on-year, while the market retail sales have increased by 55.92%! However, since the second half of the year, the rapid development of the induction cooker market has been curbed and stagnated. By the end of 2006, the induction cookouts predicted by the induction cookers and agents did not arrive as expected, and they were wondering what the market was like. In fact, the expansion of the manufacturers at the beginning of the year was beginning to take shape. The market capacity is not based on the "something", there are many; the previous data can only be a reference, but can not become the law. The rapid expansion of production capacity has caused oversupply. At the same time, the price of raw materials continued to rise before 2006, resulting in high prices of induction cooker products, and consumers' desire to buy was suppressed. By the second quarter of 2007, the freezing of the domestic induction cooker market has not yet been solved, and the backlog of inventory from manufacturers and channel agents has reached an astonishing number: nearly 1 million in the US, 400,000 in Supor, and 400,000 in Jiuyang. , Kangbao 150,000 units ... basically all manufacturers have a different inventory, coupled with the backlog of inventory in the hands of channel agents, the amount is huge. And this huge inventory of induction cookers has brought a lot of pressure to many small and medium-sized manufacturers and agents: the end of the capital is the occupation, which hinders the sustainable development of manufacturers and agents. Perhaps, this is a process of market shuffling. Manufacturers with strong financial strength can laugh later, and many small and medium-sized manufacturers may go out. But what we can be sure of is that these huge inventory induction cookers have become a heavy burden for the healthy development of the entire industry.
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September 17, 2018