HOLA House opened in Hangzhou on April 23

Aiming at the blank of the Hangzhou soft decoration market, the well-known home furnishing retail company “HOLA Teli” has made its debut. At the end of April, the first chain home store in Hangzhou will be opened for trial operation in Gongshu area and will begin It officially opened on April 23.

According to statistics, the per capita household income of urban residents in urban areas in Hangzhou reached 18,762 yuan last year, an increase of 17.8% over the previous year, of which per capita disposable income reached 16,601 yuan. In 2005, the per capita consumption expenditure of urban residents in urban areas was 13,438 yuan. The expenditure on household equipment supplies and services was second only to food and clothing, ranking third, and spending on home furnishings and bedding and Other soft furnishings increased sharply by 61% year-on-year. However, in the face of the hard home-improvement building materials market, Hangzhou's one-stop soft decoration market is hard to find, so that many consumers in Hangzhou are very impatient. Many young, fashionable and love-loving family in Hangzhou always like to call on friends, go to Shanghai to purchase, or help a friend to help with purchasing. This has caused inconvenience to many consumers in Hangzhou. In the eyes of many fashionable Hangzhouers, they always hope that Hangzhou can also have a one-stop home furnishing store. Of course, I am more than able to wait.

HOLA Teli House is an American-style home decoration living house. The form and style of the store promote a comfortable, bright, open and free shopping environment. Introducing the world's popular home fashion, providing customers with home furnishings MIX & MATCH's "mashup" concept. Bright and colorful, the product is full of imagination, creativity, and diversity. Open-shelf display allows customers to purchase their own products, 4,000 square meters of store space to meet the popular consumer trend of a purchase, to provide unique and complete categories, its business content includes: bedding, curtains, shelves Storage, small household appliances, furniture lighting, tea pots and pans, sanitary ware, candle holders, jewelry, and other 15 categories of 15 kinds of more than 5000 kinds of exquisite and diverse household goods, and nearly 40% of the exclusive monopoly products.

HOLA Telihu Hangzhou Gongshu Branch is located at No. 705 Shaoxing Road, Hangzhou City, next to the elevated Hangzhou Tongtang Road. It is the center of Hangzhou City. The business area is about 4,000 square meters. The surrounding traffic is convenient and can be reached directly from Shangtang Road and Huancheng North Road, directly to Hangzhou Gongshu Shop. Along the road, there are a lot of new residential areas. Since this shopping area is close to the downtown area of ​​Hangzhou, the residents of this area are generally higher in income, and the traffic to the store is also more convenient. There are more passengers and they belong to more mature commercial areas. The business district mainly covers Gongshu District, Xihu District and Xiacheng District; there are a large number of new real estate and emerging residential districts in the southern commercial circle of Gongshudian and West Commercial District, and the population density of Gongshu District and Xihu District in the shopping district is relatively high. According to statistics, there are nearly 250,000 households in the surrounding commercial areas in 20 minutes, while the number of households in Hangzhou has reached 1.19 million, and the GDP has reached 251.5 billion yuan. The car ownership rate has also reached 12.67%. As Hangzhou is a famous tourist city and close to Shanghai, the people's living standards and consumption levels are relatively high, so they have great market potential for the soft-packing market that requires a relatively high standard of living. There are major retailers such as B&Q B&Q, Decathlon, and Auchan supermarkets 20 meters away. The business environment is relatively complete. The opening of the Hangzhou Gongshu Store signifies that HOLA Terry House has succeeded in stabilizing Shanghai and developing radiation in the Yangtze River Delta region. The reporter learned that HOLA Teli will start its business before the Labor Day in 2006, and it wants to take the lead in the Golden Week consumerism.

At present, HOLA Teli has accumulated considerable experience through adjustment and adjustment in 2005 for nearly one year, and its operating mode has become more and more mature. After successful operations in Shanghai and Beijing, it has entered a period of rapid replication. This home furry giant from China's Taiwan to the mainland has successfully landed on the land of the motherland. It is reported that in 2006, in addition to opening stores in Hangzhou and Chengdu, HOLA's Teli is also actively preparing for exhibitions in other regions and cities, and the number is expected to reach six stores.

Background information:
HOLA is a subsidiary of the internationally renowned trade group Tellus Group. It has 10 chain stores in the Taiwan region of China, together with Beijing Golden Four Seasons Store, Shanghai Xianxia Store and Hansong Store, and Chengdu Kehua, which will open in late April. At the end of the year, the total number of HOLA's in the China region will reach 15, and will also be developed in other Asian countries and regions in the future. The Tellus Group is one of the world's largest retail building materials suppliers. Its main customers include Wal-Mart, B&Q and other retail giants. It is a global group that has been established for nearly 30 years. It has 5 business groups including retail, trade, construction, e-commerce, and industrial design. The group's total assets have exceeded 1 billion US dollars. Among them, B&Q and HOLA of the retail business group achieved first place in the hard- and soft-loading field in Taiwan. The hard-packed B&Q specialty house has 21 stores in Taiwan, and its popularity is as high as 95%. The soft-packed HOLA and Lehhouse have also reached 10 stores and have a 45% market share. It is also worth noting that the distinctive Light Up Candle Concept Store has 14 stores in the Taiwan region. In the future, it will also vigorously develop the franchise system in the mainland.