In this world, most things are more and more valuable, and real estate, automobiles, and digital products are no different; of course, there are very few things that are more and more valuable, such as the history of antiques, aging, and brands. A 586 computer needs tens of thousands of dollars to buy it 20 years ago. It is still unknown today. One daughter is red, and when it is buried, it may be just ordinary rice wine. When the daughter is married and taken out 20 years later, it has become "Value is connected to the city."

The tea industry is an industry with an ancient history. The Western understanding of China started from silk and tea. The Silk Road brought the silk to the West, and the Western aristocrats developed the elegant customs of drinking tea. Tea, the god-given "God Leaf", can be said to be an extremely wonderful art product. The production techniques passed down from generation to generation are full of mysterious and legendary colors, and the complicated and varied production process is even more impressive. The more the old-fashioned brand with a long history, the greater its brand value. At this point, the tea industry presents a historical law that never changes. In fact, history is as important as tea for tea, not only for China, but also for its extraordinary significance.

However, the development of China's modern tea industry may have fulfilled the regrettable social law at the beginning - "The more you have, the less you cherish it." For quite a long time, many tea companies abandoned dozens or even hundreds of years of family. History, blindly pursuing new equipment, new processes, and new technologies, hopes to shape the brand image of the technology era and draw a clear line with history. In the eyes of some people, history means oldness and backwardness. This common misconception may come from the history of national humiliation in modern China for nearly 200 years. I don’t know that the Western world does not agree with China’s politics and military, but for the Chinese tradition. The culture and objects are extremely admired. They used the ship’s cannon to knock on the door of China.

Although the road is tortuous, the future is undoubtedly bright. The tea industry ignores its precious historical wealth, which is only a specific error at a specific stage, and the night of awakening is awakened. Since 2004, a group of mainstream brands in the Anxi Tieguanyin field have taken the lead in recognizing the value and preciousness of history after extensively studying the advanced marketing experience of the Chinese wine industry. Tie Guanyin has taken the lead in introducing the historical value of thinking mode in Tieguanyin. The rise of "Rookie" Changhe Tea Industry put forward the concept of "AD 1683" and successfully tied the Changhe brand to the history of hundreds of years of precious tea business, making the history of Changhe brand in consumption. The spiritual space of the person has been moving backwards for more than 300 years. It is the historical thickness of this 300 years that allows consumers to recognize the value of the long and brand. The re-recognition of the historical value of Changhe Tea Industry has been successful. The recognition of the concept of “AD 1683” by Tieguanyin consumer market has greatly stimulated the whole industry. Some brands with hundreds of years of legendary history have begun to collectively return and deepen. Digging out the precious legacy left by the ancestors, the collective launch of the concepts of Richun 1725, Weiyin 1723, Ba Ma 1736, Wei Shi 1725, Quanyuan Yuanyuan 1813, etc., triggered a climax of the legendary history promotion of Tieguanyin brand. The promotion and circulation of these historical concepts greatly enriched the connotation of Tieguanyin brand, shaped the cultural image of Tieguanyin products, and gave Tieguanyin a broader historical space.

Through historical Communication, all tea people have a more ancient understanding of Tieguanyin, and the brand's emotions have undergone earth-shaking transformation. What is more gratifying is that the spread of history and culture has subverted the evaluation of original brands and products. The value of the Tieguanyin brand has been enhanced. It can be said that spreading the historical value of the brand has enabled Tieguanyin to get rid of the single drinking and tasting function, and to add the artistic conception and philosophy of life. When we tasted Tieguanyin, it seems that the mind has drifted back to the deep valleys of hundreds of years ago, enjoying the precious tranquility of life in the world of sorrow...

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