Guge after more than ten years of development, step by step by the regional sales, create their own brand, and accumulate their own strength, from the chain stores to franchisee, become China's underwear industry annual ten outstanding terminals, has become the underwear industry The leader. Guge brand expansion rate is amazing, in addition to undisputed into the Shenzhen underwear industry trump card, get the throne of the main store, the strong momentum of development also led to other retailers on the domestic underwear industry marketing mode of discussion.

古格-KUGER

Unique brand charm, the trend of fashion design Guge home service brand, with "fast fast fast fashion" business model, strong settled in major shopping malls. "Fast and fast fashion" model pioneered in brand clothing, such as the international fast-selling clothing brand Z ARA, H & M, UNIQLO, etc., in recent years the rate of development is extremely rapid. Underwear and other categories of products, the past are more emphasis on consumer experience, sales of a product often requires shopping guide repeatedly recommended, but the final turnover is not high.

古格,引领内衣行业快消快时尚

Gu Ge reform this traditional marketing model, from all aspects of marketing optimization, in order to obtain the maximum Ping effect. Quick and quick fashion as a business philosophy, the use of franchisee to quickly seize the market to determine the target consumer groups for the 85, 90 and other consumer groups, to keep up with the pace of consumer groups, advocating a one-stop fashion home shopping platform, to provide rich products, Super cost-effective products, definitely detonated hot!

1. Lightweight, cashmere double-faced fabrics upper and lower two layers are independent fabrics, the middle is made of yarn, no glue, so more lightweight, although cashmere Double-Faced Cloth Overcoat is double-layer material, but by its soft and light texture, the lightest double-faced fabric weight per square meter is less than 300 grams, so it has always been known as zero gravity, wearing a double-faced cloth overcoat, the body is as free as breathing. The secret of feathery lightness.

2. Rigidity, as both positive and negative are made of wool, the coat does not need lining, it is thicker, more crisp, flat and not easy to wrinkle.

3. Warmth retention, 37 degree warmth, because double-sided fabrics are woven from two separate layers of fabrics, so they are warmer than single-sided cashmere, wool, double-sided fabrics. Although lightweight, they can bring warm experience of constant temperature 37 degrees Celsius in the cold winter.

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