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On October 18, the "Filofsofei" brand under the Bank of China's cashmere industry officially kicked off the Beijing market and held a press conference on "Filofop" 2013 Cashmere New Products. A series of high-end cashmere products launches on the theme of "urban pulsation" and "nature traveler" by a series of cashmere women's wear and "Cashmere" cashmere flagship store at Shimao International Center in Beijing on October 18 Also opened the Banker Cashmere's "Filosofei" brand officially entered the prelude to the Beijing market. "Philo Sophie" brand flagship store in Beijing Sanlitun prosperous lots, an investment of more than 50 million yuan. 2009 was named Ningxia brand The "Phenol Sofitel" series of cashmere products absorb the essence of the European fashion concept of cashmere clothing and are sensitive to capture the popular elements of international cashmere clothing. With the combination of oriental classical aesthetics, novel design, generous style, comfortable wearing and noble elegance, "Fiber diamonds, cashmere products," loved by the majority of consumers. "Believe in life, because all the good feelings come from it," wear bright colors, To soft cashmere fashion, even if the chill, the mood will become cheerful and cheerful; and cashmere for a woman, then adding elegance and freshness; for men, it is more mature and experience in recent years, the Bank of China Cashmere developed the International The simultaneous development of the domestic strategic plan, make full use of the country to boost domestic demand a good opportunity to constantly open up the domestic market, has now set up more than 80 stores in the country and shopping malls counters and achieved good sales performance and market reputation. To further expand Market influence, the company used the project to raise funds in Beijing, Harbin, Yantai and Yinchuan bustling lots set up four flagship stores, to continuously improve the company's brand awareness, market reputation and service levels, so that more consumers understand and understand "Philo Sophie" brand.
January 01, 2020